Product Marketing Manager

Lucidya; Saudi Arabia; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading AI platform provider in Saudi Arabia seeks a Product Marketing Manager to lead the go-to-market strategy for innovative AI solutions. The role involves crafting compelling product narratives, driving market adoption, and collaborating closely with cross-functional teams. Ideal candidates should have a strong background in product marketing, excellent communication skills, and the ability to synthesize market insights into actionable strategies.

Qualifications

• Proven experience in product marketing or a related field.
• Strong understanding of AI and market dynamics.
• Ability to work collaboratively across teams.

Responsibilities

• Lead GTM Strategy & Execution: Own launch planning end-to-end.
• Craft Positioning & Messaging: Translate complex AI capabilities.
• Enable Sales & Growth: Build playbooks, decks, and battlecards.
• Drive Adoption: Design programs that increase customer uptake.

Skills

Market research

GTM Strategy

Positioning

Communication

Sales enablement

Education

Bachelor's degree in Marketing or related field

Job description

Overview

About Lucidya

Lucidya is the region’s leading AI-powered Unified Customer Experience platform. Our suite of solutions empowers organizations to track brand and market performance, engage customers in real-time, and uncover meaningful insights to drive growth. From Social Listening to OmniServe, AI Agents, Profiles (CDP), Surveys, and Media Monitoring, we help businesses across the Arab world deliver customer experiences that truly matter.

About the Role

As a Product Marketing Manager at Lucidya, you’ll own the go-to-market strategy and launch execution for our AI-powered solutions. You’ll define positioning, craft narratives, and build the tools our teams need to win in the market.

This role is built for someone who thrives on bringing products to market—turning technical features into compelling stories, driving adoption, and ensuring every launch lands with impact. Market research and competitive insights will fuel your strategy, but your core responsibility is clear: own the launch, drive the adoption, and make the story stick.

Responsibilities

• Lead GTM Strategy & Execution: Own launch planning end-to-end, from narrative to campaign rollout.
• Craft Positioning & Messaging: Translate complex AI capabilities into clear, compelling benefits that resonate with buyers.
• Enable Sales & Growth: Build playbooks, decks, and battlecards to ensure teams are ready to sell and win.
• Drive Adoption: Partner with Product, Marketing, and CX to design programs that increase customer uptake.
• Collaborate in Parallel: Work with Product during development to align roadmap and GTM strategy.
• Market Insights: Conduct targeted market research and competitive analysis to sharpen positioning and inform product roadmap.
• Own GTM Budgeting: Lead budget planning for GTM initiatives, estimating costs across asset creation, campaign execution, and supporting activities. Ensure accurate forecasting, efficient allocation, and maximum ROI.

Daily Work

• Sync with Product to align on roadmap and prepare GTM strategy.
• Draft positioning docs and launch briefs for cross-functional alignment.
• Create and test messaging with Marketing for campaigns, websites, and lifecycle flows.
• Train Sales and Success teams on new features and how to pitch them.
• Review adoption data and feedback post-launch to adjust strategy.
• Share market and competitor updates that sharpen Lucidya’s edge.
• Track GTM budgets to ensure efficient spend and ROI delivery.