Product Marketing Manager

Resal; Makkah Region; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading tech company in Saudi Arabia seeks a seasoned marketing professional specializing in product activation and user adoption. This role involves crafting messaging strategies, developing scalable content, and driving measurable outcomes through data insights and collaboration with cross-functional teams. Candidates should have significant experience in SaaS marketing and a proven track record of enhancing activation rates and customer engagement.

Qualifications

• 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.
• A track record of driving activation rates, retention curves, and expansion revenue.
• Skilled at translating features into value propositions tied to customer jobs-to-be-done.

Responsibilities

• Define messaging and flows guiding users through habit formation.
• Develop content helping teams grow accounts through cross-sell and upsell.
• Craft emails and in-app updates to drive repeat usage.

Skills

Product marketing experience in SaaS

Driving activation rates

Retention curves experience

Data analysis

Cross-functional collaboration

Job description

Drive Activation & Adoption

Define messaging, assets, and in-product flows that guide users through their “Aha!” moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.

Enable Expansion

Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell, upsell, and new category adoption.

Own Lifecycle Comms

Craft emails, in-app updates, and guides that highlight new features and drive repeat usage.

Equip GTM Teams

Provide sales, CS, and partner managers with narratives, enablement, and training that shorten time-to-value and accelerate expansion deals.

• Collaborate Cross-Functionally: Partner with product, growth, and design to set activation KPIs and measure impact across cohorts and ICPs.

Requirements

Have 5–7 years of product marketing experience in SaaS, B2B tech, or loyalty ecosystems.

Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.

Are skilled at translating features into value propositions tied to customer jobs-to-be-done.

Use data and market insights to continuously refine messaging and accelerate GTM experiments.

Have experience building enablement materials that improve product conversion and post-sale adoption.

Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.

Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.

Saudi National

Have a track record of driving activation rates, retention curves, and expansion revenue—not just awareness.

Are skilled at translating features into value propositions tied to customer jobs-to-be-done.

Use data and market insights to continuously refine messaging and accelerate GTM experiments.

Have experience building enablement materials that improve product conversion and post-sale adoption.

Are outcome-driven and comfortable being accountable for activation, adoption, and retention metrics.

Thrive in a fast-moving environment with multiple launches, shifting priorities, and ambitious growth targets.