Marketing Manager

Kempinski Hotel; Saudi Arabia; On-site; USD 45,000 - 70,000; Full time

Job summary

Kempinski Hotel is seeking a Marketing Manager to create and implement comprehensive marketing strategies to position the hotel as a market leader. The successful candidate will have substantial experience in hotel marketing, proficiency in project management, and excellent communication skills in a multicultural environment. Responsibilities include managing marketing campaigns, analyzing market trends, and ensuring brand compliance.

Qualifications

• 3-4 years' experience in hotel marketing or a media agency.
• Excellent English and local language skills.
• Proficient understanding of marketing principles, tools, and practices.

Responsibilities

• Create and implement hotel media and marketing plans.
• Coordinate with agencies for marketing activities.
• Develop hotel marketing budget and monitor ROI.

Skills

Copywriting

Project Management

Marketing Campaign Analysis

Creative Problem Solving

Tools

Microsoft Office

Adobe Photoshop

InDesign

Job description

The overall scope of the Marketing Manager is to assist the Director of Sales & Marketing to position and promote XYZ hotel and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.

MAIN RESPONSIBILITIES

Under the supervision of the Director of Sales & Marketing create the hotel media and marketing plan.

Implement media and marketing plan and coordinate with agencies.

Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).


Play a significant role in developing the hotel Marketing budget and maintain budget control.

Under the guidance of the Director of Sales & Marketing create and implement all Marketing activities, including but not limited to:
Creation and print of collateral
Promotions and packages
Advertising
Market analysis
Photo-shootings

Plan, coordinate and implement direct marketing, both on- and offline.

Maintain guest database for mailings.

Liaise with F&B department to promote F&B outlets.

Create, coordinate and maintain give-aways and collateral.

Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).

Provide content and images for websites according to Corporate Identity.

Ensure content and photography of 3rd party websites is maintained.

Ensure compliance with Corporate Identity guidelines.

Act as brand custodian for hotel and Kempinski brand.

Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.

Attend to and deliver all requirements of Corporate Marketing within the given deadlines.

Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.

Maintain updates of Corporate Marketing guidelines and inform colleagues.


Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.

Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.

Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.

Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.

Conduct competition checks, benchmarking and follow up on market trends on a regular basis.

Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.

Follow the sales and marketing results and propose corrective actions if needed.

Take part in sales and marketing training programmes.

Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.

Provide administrate support for the Marketing office in the absence of a coordinator.

Desired Candidate Profile

EXPERIENCE: To fill the position, one of the following is required:

3-4 years' experience in the hotel marketing department
3-4 years' experience in a media agency


LANGUAGE: Ability to work and communicate in a multinational environment:

Local language excellent oral and written skills (as applicable)
English excellent oral and written skills
Additional language - beneficial


COMPETENCIES:
Proficient understanding of the Marketing Principal fundamentals, concepts, tools and practices.
Copywriting skills
Experience in developing and running Marketing campaigns and their analysis
Proven project management skills

TECHNICAL
COMPETENCIES:
Excellent skills in Microsoft office
Creative programmed such as photo-shop, InDesign etc. is a plus

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