Marketing and Sales Manager

MBC group; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading media company is seeking a Marketing Manager to develop and execute strategies for film and TV productions. This role requires over 7 years of experience in content marketing, focusing on campaign management and audience engagement. The ideal candidate will oversee marketing materials, manage media planning, and act as a liaison with various stakeholders. Strong command of Arabic and English is essential, along with a passion for storytelling in the entertainment industry.

Qualifications

• 7+ years of experience in content marketing, distribution, or film/TV content promotion.
• Strong understanding of regional and international content distribution dynamics.
• Proven experience in campaign management and audience engagement.

Responsibilities

• Develop and implement marketing strategies for MBC Studios' productions.
• Oversee creation of marketing materials for various releases.
• Manage media planning and advertising campaigns.
• Analyze campaign performance and optimize strategies.

Skills

Content marketing

Stakeholder management

Campaign management

Content distribution

Audience engagement

Multitasking

Job description

Responsibilities

Marketing Strategy & Campaign Execution:

• Develop and implement marketing strategies for MBC Studios' film and TV productions, ensuring alignment with the overall studio vision.
• Oversee the creation of marketing materials (trailers, posters, social media content, press kits) for theatrical, streaming, and broadcast releases.
• Collaborate with creative agencies, PR teams, and internal departments to craft impactful promotional campaigns.
• Manage media planning and advertising across TV, digital, print, and outdoor platforms for theatrical releases.
• Analyze Theatrical, Streaming and Broadcast campaign performance and optimize strategies based on audience insights and industry trends.

Distribution Support & Sales Marketing:

• Work closely with the sales representatives to develop B2B marketing materials for content licensing and international sales.
• Create content distribution strategies, ensuring films and series reach the right markets and platforms (SVOD, TV, theatrical, etc.).
• Prepare compelling pitch decks and presentations for distributors, streaming platforms, and broadcasters.
• Monitor market trends and competitor strategies to identify growth opportunities for MBC Studios' content.

Stakeholder & Partner Collaboration

• Act as the key marketing liaison between MBC Studios, MBC Shahid, MBC Group TV channels, and external distributors.
• Build and maintain strong relationships with international distributors, streaming platforms, and film festivals.
• Work alongside MBC Talent and MBC Academy to promote regional storytelling and talent development.

Event & Industry Presence

• Lead MBC Studios’ marketing presence at major industry events such as Saudi Film Confex, Cannes, Berlinale, and MIPCOM.
• Coordinate press and media engagements to enhance MBC Studios' global brand positioning.
• Oversee sponsorships and promotional activations that strengthen MBC Studios' industry footprint.

Requirements

• 7+ years of experience in content marketing, distribution, or film/TV content promotion.
• Strong understanding of regional and international content distribution dynamics.
• Proven experience in campaign management, content marketing, and audience engagement.
• Excellent skills in stakeholder management, strategic planning, and sales support.
• Passion for storytelling and the entertainment industry.
• Strong command of Arabic and English.
• Multitasker