Healthcare Social Media Specialist – Grow Brand Engagement

Centriq Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A medical clinic in Riyadh is seeking a dynamic Social Media Specialist to enhance online presence and engage with patients. The role involves developing effective social media strategies, creating content for various platforms, and collaborating with the marketing team. Ideal candidates should have experience in the healthcare sector, strong communication skills, and a passion for engaging storytelling. The position requires proficiency in social media management and analytics, ensuring that the clinic stands out in a competitive market.

Qualifications

• Proven experience as a Social Media Specialist or similar role, preferably in the healthcare industry.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills, with a knack for creating engaging content.
• Ability to work independently and collaboratively within a team environment.
• Creative mindset with a passion for storytelling and visual content creation.
• Strong organizational skills and attention to detail.
• Experience with social media advertising and budget management.
• Knowledge of SEO and web traffic metrics.
• Ability to adapt to changing trends and technologies in social media.

Responsibilities

• Develop and execute social media marketing strategies to increase brand awareness and patient engagement.
• Create, curate, and manage published content across various social media platforms.
• Monitor social media channels for patient inquiries and comments.
• Analyze social media metrics and performance data.
• Collaborate with the marketing team to align social media efforts with overall marketing goals.
• Stay updated on the latest trends in social media and healthcare marketing.
• Develop and manage social media advertising campaigns.
• Organize and participate in community outreach programs.
• Prepare regular reports on social media performance.

Skills

Content Creation

Social Media Management

Analytics and Reporting

Communication Skills

Creativity

Job description

A medical clinic in Riyadh is seeking a dynamic Social Media Specialist to enhance online presence and engage with patients. The role involves developing effective social media strategies, creating content for various platforms, and collaborating with the marketing team. Ideal candidates should have experience in the healthcare sector, strong communication skills, and a passion for engaging storytelling. The position requires proficiency in social media management and analytics, ensuring that the clinic stands out in a competitive market.