FUSO (Commercial Vehicle) - Product & Marketing Specialist

Alesayi Motors; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading automotive dealership in Saudi Arabia is looking for a Product & Marketing Specialist to strategize and enhance product offerings. This role involves conducting market research, collaborating with teams, and creating impactful marketing content. Ideal candidates will have strong analytical skills, project management abilities, and be fluent in Arabic and English. This position is essential for elevating marketing campaigns and managing product launches effectively.

Qualifications

• Strong analytical skills and the ability to interpret data.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for innovation.
• Ability to work independently and in teams.
• Strong project management skills for multi-project management.
• Fluency in Arabic and English preferred.
• Proficient in digital marketing tools.

Responsibilities

• Conduct market research and competitive analysis.
• Collaborate with cross-functional teams.
• Create engaging content for marketing channels.
• Monitor and analyze marketing campaign performance.
• Manage product launches and prepare marketing materials.
• Build relationships with stakeholders.
• Participate in promotional events and exhibitions.
• Prepare marketing performance reports.
• Stay updated on industry trends.

Skills

Digital Marketing

Market Research

Content Creation

Project Management

Communication Skills

Education

Degree in Marketing, Business Administration, or a related field

Job description

We are seeking a dynamic and results-oriented Product & Marketing Specialist (Commercial) to join our team at a leading automotive dealership and distributor in Saudi Arabia. This role is pivotal in driving our marketing strategies and enhancing our product offerings to meet the evolving needs of our customers. The ideal candidate will possess a blend of marketing acumen and product knowledge, ensuring that our brand stands out in the competitive automotive market.

Responsibilities

1. Conduct market research and competitive analysis to identify trends, customer preferences, and potential areas for product development.
2. Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive product marketing efforts.
3. Create engaging content for various marketing channels, including digital, print, and social media platforms, to promote products effectively.
4. Monitor and analyze the performance of marketing campaigns, making data-driven adjustments to improve results.
5. Manage product launches, ensuring that all marketing materials and training for sales teams are prepared and delivered on time.
6. Build and maintain relationships with key stakeholders, including suppliers, partners, and customers, to enhance product offerings.
7. Organize and participate in promotional events, trade shows, and exhibitions to showcase products and engage with potential customers.
8. Prepare detailed reports on marketing performance metrics and present findings to senior management.
9. Stay updated on industry trends, competitor activities, and emerging technologies to inform marketing strategies.

Preferred Candidate

1. Strong analytical skills with the ability to interpret data and make informed decisions.
2. Excellent communication and interpersonal skills, capable of building relationships with diverse stakeholders.
3. Creative thinker with a passion for innovation and a keen eye for detail.
4. Ability to work independently and as part of a team in a fast-paced environment.
5. Strong project management skills, with the ability to manage multiple projects simultaneously.
6. Fluency in both Arabic and English is preferred to effectively communicate with local and international partners.
7. Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
8. A degree in Marketing, Business Administration, or a related field is preferred.
9. A strong understanding of the automotive market in Saudi Arabia and customer behavior.

Skills

• Digital Marketing: Proficiency in online marketing strategies, including SEO, PPC, and social media marketing to effectively reach target audiences and drive engagement.
• Market Research: Ability to conduct thorough market analysis to identify customer needs, preferences, and emerging trends that can inform product development and marketing strategies.
• Content Creation: Experience in creating compelling marketing content that resonates with the target audience across various platforms, enhancing brand visibility and engagement.
• Project Management: Strong organizational skills to manage multiple marketing projects, ensuring timely delivery and alignment with business objectives.
• Communication Skills: Excellent verbal and written communication skills to effectively convey marketing messages and collaborate with team members and stakeholders.