Digital Marketing Specialist (B2B)

Silah Tamkeen; معهد تدريب المديرية العامة للسجون بالمنطقة الشرقية; On-site; SAR 75,000 - 100,000; Full time

Job summary

A leading digital marketing firm in Saudi Arabia is seeking a Digital Marketing Specialist to lead planning and execution of digital campaigns targeting companies and HR decision-makers. The ideal candidate has a bachelor's degree, at least 2 years of B2B digital marketing experience, and proficiency in SEO, Google Ads, and CRM tools. This role requires a strong analytical mindset and understanding of the Saudi market.

Qualifications

• 2 years of experience in Digital Marketing (B2B).
• Experience managing paid ads: Google Ads, LinkedIn, Meta.
• Strong understanding of B2B sales funnel and Saudi market.

Responsibilities

• Plan and manage targeted digital ad campaigns.
• Optimize website and landing pages for SEO and lead conversion.
• Manage CRM and email outreach campaigns.

Skills

Digital Marketing

SEO

Google Ads

LinkedIn Ads

Analytical Skills

Email Marketing

Education

Bachelor’s degree in marketing or relevant field

Tools

Google Analytics

Mailchimp

Canva

Job description

Job Description

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results

Online lead generation, campaign execution, performance

tracking

Responsibilities

• Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia.
• Optimize website & landing pages for SEO and lead conversion
• Manage CRM and email outreach campaigns
• Track and report on campaign performance & enhancements
• Coordinate retargeting ads and custom audience strategies

Qualifications

• Bachelor’s degree in marketing or relevant field
• 2 years of experience in Digital Marketing (B2B)
• Experience in Paid Ads Management: Google Ads, LinkedIn, X, Meta with proven ability to generate leads
• SEO & SEM for B2B search terms: Keyword research, Op-page optimization, content strategy
• Analytics & Reporting: Google analytics, conversion tracking
• Email & CRM Tools & Automation: familiar with platforms like Mailchimp
• Basic Visual Skills: Ability to use Canva or edit creative
• Landing Page development: Basic knowledge of HTML or similar
• Strong understanding of B2B sales funnel: knowledge of Saudi market, labor laws, HR services in KSA
• Strong analytical mindset & strategic thinker
• Goal-focused & ROI-driven with strong execution skills
• Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate.
• Fluent in English.