Digital Marketing Specialist

H. M. Al Rugaib & Sons Trading Co; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading retail company in Al Khobar is seeking a Digital Marketing Specialist to develop and manage marketing campaigns that elevate brand awareness and drive website traffic. The successful candidate will plan various digital campaigns, optimize social media engagement, and perform market research to uncover new opportunities. Applicants should possess a relevant degree, proven digital marketing experience, and strong skills in analytics and communication in both Arabic and English.

Qualifications

• Proven experience in digital marketing or similar role.
• Excellent understanding of SEO, SEM, and PPC.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage and optimize social media accounts for engagement.
• Monitor and analyze campaign performance and suggest improvements.
• Conduct market research for new digital marketing opportunities.
• Oversee SEO/SEM strategies for organic reach.
• Collaborate with content creators to produce engaging content.
• Manage email marketing campaigns and automation flows.

Skills

Digital marketing tools

SEO

PPC

Social media advertising

Analytical skills

Communication in Arabic

Communication in English

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Ads Manager

SEO tools

Job description

Al Rugaib’s business idea centers around enhancing everyday living through thoughtfully curated home environments, focusing on accessibility, variety, and reliability. The primary target audience includes middle- to upper-income households, young professionals setting up homes, and design-conscious consumers across Saudi Arabia and the wider GCC region.

Job Summary

We are seeking a Digital Marketing Specialist to develop, implement, and manage digital marketing campaigns that promote our company’s products and services. The role includes enhancing brand awareness within the digital space, driving website traffic, and acquiring leads / customers.

Key Responsibilities

Plan and execute digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).

Manage and optimize the company’s social media accounts to increase engagement and brand visibility.

Monitor and analyze campaign performance, prepare reports, and suggest improvements.

Conduct market research and analyze trends to identify new digital marketing opportunities.

Oversee SEO / SEM strategies to increase organic reach and website ranking.

Collaborate with content creators and designers to produce high-quality and engaging content.

Manage email marketing campaigns, newsletters, and automation flows.

Ensure all digital marketing activities align with the company’s goals and branding guidelines.

Requirements

Bachelor’s degree in Marketing, Business, or related field.

Proven experience in digital marketing or similar role.

Strong knowledge of digital marketing tools and platforms (Google Analytics, Ads Manager, SEO tools, etc.).

Excellent understanding of SEO, SEM, PPC, and social media advertising.

Strong analytical and problem-solving skills.

Good communication skills in both Arabic and English.