Creative Strategist

Dentsu Inc; Saudi Arabia; On-site; SAR 60,000 - 80,000; Full time

Job summary

A leading creative agency in Saudi Arabia is looking for a Creative Strategist to oversee strategic work from briefing to execution. The ideal candidate should have a minimum of 4 years of experience, a knack for storytelling, and fluency in Arabic and English. Responsibilities include writing briefs, mentoring team members, and leveraging insights to drive creative campaigns. This is a full-time, permanent position based in Riyadh, offering an opportunity to contribute to diverse projects and trends.

Qualifications

• Minimum 4 years of experience in creative strategy, especially in branding and comms projects.
• Proven ability to develop solid strategic foundations for creative campaigns.
• Fluent in Arabic and English.

Responsibilities

• Write briefs and conduct briefings on several brands.
• Mentor and train others in writing briefs.
• Leverage data and insights to write inspiring briefs.
• Build strong relationships with marketing clients.

Skills

Strategic thinking

Storytelling

Copywriting in Arabic and English

Research and analysis

Creativity

Leadership

Job description

The ideal person for the Creative Strategist role will be a natural storyteller with a passion for presenting concepts to clients and a desire to oversee strategic work from the point of briefing through to final execution. Most of all, we are looking for someone obsessed with looking beyond data findings to arrive at distinctive, interesting conclusions and imperatives that drive and stimulate creativity across the agency in collaboration with the agency’s Head of Strategy.

Job Description

Comfortable conducting extensive research on landscape and turning those findings into focused, usable imperatives and unexpected insights.

• Work closely with research teams to monitor tools for market, audience and trends, analysing data to help inform strategic decisions and creative direction, for existing projects, new business and prospective work.
• Experience writing briefs that encourage creative teams to look beyond conventions to deliver highly distinctive work, with the personality & skills to lead team briefings.
• Acts as a key figurehead for composing creative strategies across a variety of client types and projects, grounded in a key skill of being able to arrive at the point in a focused, interesting way.
• Contributes in a significant way to the ideation and creative development process beyond briefing, making sure recommendations and responses are on brand and on strategy.
• Support campaign and project lifecycle from briefing to final and ongoing execution. Work with Head of Strategy and client servicing teams on the development of idea-led initiatives and tactics.
• Create conceptual ideas that include a keen emphasis on delivering the idea convincingly and succinctly, backed up by attention to detail and strong copywriting skills in Arabic and English.
• Present strategies and concepts to internal and external stakeholders, nurture relationships with the strategy and creative departments, and maintain dialogue to refine proposals.
• Contribute to the agency’s connection into new trends and cultural moments across the region, emerging customer behaviors and patterns, and creative opportunities, with an ability to recognise opportunities to deliver against this for the agency and our clients.

Qualifications

• Minimum 4 years of experience in creative strategy. Experience in branding and comms projects is a bonus.
• Proven ability to develop solid strategic foundations for creative campaigns, across GTM strategies and other initiatives.
• Excellent storytelling capabilities with an ability to bring focus and clarity to complex scenarios, and a passion for making clear and convincing arguments for ideas.
• Fluent in Arabic and English (verbally and in writing).

Key Responsibilities

• Has the overall responsibility for writing briefs and conducting briefings on several brands and the ability to mentor and train others in the same pursuits.
• Acts as a catalyst to creative and brand teams in seeking out new ways to add value to the brand and in identifying future opportunities.
• Demonstrates the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.
• Leverages data and insights to writes inspiring briefs and lead creative briefings with little supervision.
• Demonstrates a proficiency in the usage and translation of all types of data into leverageable insights to drive creative thinking and client growth.
• Is a knowledgeable leader for planners and associate planners and is able to help them grow in the discipline.
• Pro-actively seeks out opportunities to make the work better in a collaborative way.
• Builds strong relationships with middle level marketing clients and earns their trust and respect.
• Demonstrates and fosters a collaborative work environment in which ideas flourish.

Location: Riyadh

Brand: Digital Republic

Time Type: Full time

Contract Type: Permanent