Brand Manager

Hodaithy International Group; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading international company in Al Khobar, Saudi Arabia, is seeking a Brand Manager to develop and execute brand strategies within the cosmetics and fashion sectors. This role involves leading brand positioning, conducting market research, and managing multi-channel marketing campaigns. The ideal candidate will have a strong educational background in marketing or business, proven brand management experience, and excellent communication and analytical skills.

Qualifications

• Proven experience as a Brand Manager within cosmetics, beauty, fashion, or clothing brands.
• Strong understanding of beauty and fashion market trends and consumer behavior.
• Experience managing multi-channel brand campaigns.

Responsibilities

• Develop and execute comprehensive brand strategies.
• Lead brand positioning and storytelling.
• Plan and evaluate integrated marketing campaigns.
• Conduct market research and consumer insights.
• Manage brand budgets, timelines, and KPIs.

Skills

Strategic thinking

Communication skills

Creativity

Analytical mindset

Project management

Fluency in English

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree (a plus)

Job description

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business goals across cosmetics and fashion (clothing) categories.
• Lead brand positioning, storytelling, and identity to enhance brand equity and market differentiation.
• Ensure consistent brand messaging, tone of voice, and visual standards across all platforms and touchpoints.
• Plan, manage, and evaluate integrated marketing campaigns including digital, social media, PR, influencers, retail, and events.
• Conduct market research, trend analysis, and consumer insights specific to beauty and fashion industries.
• Collaborate with product development, marketing, sales, retail, and creative teams to ensure brand alignment.
• Oversee content creation, advertising materials, and creative assets in line with brand guidelines.
• Manage brand budgets, timelines, and performance KPIs to maximize ROI.
• Monitor brand performance, customer perception, and campaign effectiveness, providing regular analytical reports.
• Manage relationships with agencies, influencers, suppliers, and external partners.
• Lead product launches, seasonal collections, campaigns, and brand activations.
• Ensure brand compliance with legal, regulatory, and corporate standards.

Educations & Experience

• Bachelor’s degree in Marketing, Business Administration, Branding, Communications, Fashion Management, or a related field (Master’s degree is a plus).
• Proven experience as a Brand Manager within cosmetics, beauty, fashion, or clothing brands is mandatory.
• Strong understanding of beauty and fashion market trends, consumer behavior, and competitive landscapes.
• Experience managing multi-channel brand campaigns and working with creative and digital teams.

Skills & Competencies

• Strong strategic thinking and brand-building capabilities.
• Excellent communication, presentation, and storytelling skills.
• High creativity with strong attention to detail and aesthetics.
• Analytical mindset with the ability to interpret market data and KPIs.
• Strong project management, organization, and time-management skills.
• Ability to work cross-functionally and manage multiple stakeholders.
• Proficiency in branding, digital marketing, and social media platforms.
• Leadership skills with the ability to influence and guide teams.
• Fluent in English.