US Digital Marketing & Demand Gen Leader

System Soft Technologies; Xico; Presencial; MXN 1,440,000 - 2,161,000; Jornada completa

Descripción de la vacante

A prominent tech company in Veracruz seeks a Digital Marketing Manager to lead marketing strategies for the U.S. market. The role requires over 10 years of experience in marketing leadership within IT Services or Cloud. The successful candidate will drive demand generation and enhance brand awareness through integrated marketing efforts. Key responsibilities include developing marketing automation, managing campaigns, and producing content that resonates with U.S. audiences. Excellent bilingual communication skills are a must.

Formación

• 10+ years of experience leading marketing teams in IT Services, Cloud, or Digital Solutions.
• Proven ability to drive demand generation and elevate brand awareness.
• Experience in developing marketing strategies for B2B customers.

Responsabilidades

• Develop and execute integrated marketing strategy for U.S. customers.
• Implement marketing automation roadmap for lead management.
• Manage lifecycle campaigns and industry marketing programs.
• Produce compelling content for U.S. audiences.

Conocimientos

Strategic marketing

Content development

Digital marketing

B2B marketing

SEO techniques

Marketing automation

Lead generation

Team leadership

English proficiency

Spanish proficiency

Herramientas

Marketo

HubSpot

Descripción del empleo

A prominent tech company in Veracruz seeks a Digital Marketing Manager to lead marketing strategies for the U.S. market. The role requires over 10 years of experience in marketing leadership within IT Services or Cloud. The successful candidate will drive demand generation and enhance brand awareness through integrated marketing efforts. Key responsibilities include developing marketing automation, managing campaigns, and producing content that resonates with U.S. audiences. Excellent bilingual communication skills are a must.