Social Media Manager, Content

Wetrade Global; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading trading brokerage is seeking a dynamic Social Media Manager to enhance their digital presence across platforms. This role involves hands-on content creation, community management, and influencer relationship development tailored to the LATAM market. The ideal candidate will have 3-5 years of experience in social media management, be bilingual in English and Spanish, and possess strong negotiation and project management skills. A background in influencer marketing is also essential for success in this role.

Formación

• 3–5 years of proven experience managing social media for brands or agencies.
• Mandatory submission showcasing successful social media campaigns.
• Ability to thrive in a fast-paced, remote environment.

Responsabilidades

• Develop and execute social media strategies across multiple platforms.
• Create and publish engaging content tailored to each platform.
• Analyze performance metrics and provide actionable insights.
• Research and identify relevant trading industry influencers.
• Build and nurture long-term relationships with influencers.

Conocimientos

Bilingual fluency in English and Spanish

Social media management

Community building

Content creation

Video recording and editing

Analytical skills

Relationship-building

Project management

Negotiation skills

Herramientas

Hootsuite

Buffer

Sprout Social

CapCut

Premiere

Canva

Google Analytics

Descripción del empleo

Join us as an Social Media Manager!

WeTrade Global, established in , is an award-winning broker dedicated to cultivating confidence and trust among traders worldwide by offering a diverse range of financial products.

We're seeking a dynamic and creative Social Media Manager to lead our digital presence across multiple platforms and build strategic partnerships with trading industry influencers.

This role combines hands-on content creation, community management, and high-level influencer relationship development to elevate our brand in the LATAM market.

Social Media Management (70%)

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X (Twitter), Discord, and Twitch.
• Create, schedule, and publish engaging content tailored to each platform's unique audience and best practices.
• Analyze performance metrics and provide regular reports with actionable insights and recommendations.
• Record and edit short-form videos and interviews during offline events, conferences, and meetups.
• Capture behind-the-scenes content that humanizes the brand and showcases company culture.
• Develop compelling copy in Spanish that resonates with our target audience.
• Coordinate with design team for graphics, animations, and other visual assets.
• Maintain a consistent brand voice and visual identity across all platforms.
• Foster and grow engaged communities on Discord and Twitch.
• Identify and amplify user-generated content and success stories.

Influencer Partnership Development (30%)

• Research and identify relevant trading industry influencers, content creators, and thought leaders in the LATAM market.
• Develop and maintain a database of potential influencer partners with audience analysis and engagement metrics.
• Proactively prospect and initiate contact with influencers aligned with brand values and target demographics.
• Build and nurture long-term relationships with influencers and their management teams.
• Track and measure ROI of influencer partnerships.
• Brief influencers on brand guidelines, campaign objectives, and key messages.
• Oversee content approval processes and ensure brand alignment.
• Manage contracts, payments, and legal requirements for influencer collaborations.

Experience & Qualifications

• 3–5 years of proven experience managing social media for brands or agencies.
• Mandatory bilingual fluency in English and Spanish (written and verbal), coupled with strong cultural awareness for the LATAM markets.
• Mandatory submission showcasing successful, results-driven social media campaigns.
• Ability to thrive and work independently in a fast-paced, remote environment.
• Full-spectrum platform expertise: deep understanding of best practices across Instagram, Facebook, TikTok, YouTube, X, Discord, and Twitch.
• Proven experience building, managing, and moderating communities (especially on Discord and/or Twitch).
• Demonstrated skills in video recording and basic editing (mobile / camera, using tools like CapCut / Premiere) and proficiency with basic graphic design (Canva).
• Proficiency with social media management tools (Hootsuite / Buffer / Sprout Social) and a strong understanding of analytics and paid social advertising (Google Analytics, native platform insights).
• Strong negotiation, relationship-building skills, and experience managing content creators / influencers (existing network a plus).
• Strong organizational and project management skills.