Senior Brand Leader - Flamin' Hot & Platforms Growth

PepsiCo Deutschland GmbH; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company is seeking a Senior Brand Manager for Flamin’ Hot & Platforms in Mexico City. This role involves creating strategies to drive category growth and manage a diverse team, focusing on brand equity and digital innovation. The ideal candidate has over 8 years of experience in brand management, strong skills in marketing and leadership, and a degree in Marketing or Business.

Servicios

Opportunities for personal development

Financial wellness programs

Flexibility program for work-life balance

Formación

• 8+ years of experience in brand management or marketing.
• Proven expertise in brand building, digital strategy, and innovation pipeline development.
• Experience managing advertising agencies and cross-functional teams.

Responsabilidades

• Build and strengthen brand equity through consumer-centric strategies and impactful communication.
• Lead digital-first strategies leveraging data, social media, and emerging platforms.
• Coach and develop a diverse team, fostering future leadership and an inclusive culture.

Conocimientos

Brand building

Digital strategy

Integrated marketing

Data-driven decision-making

Leadership

Educación

Bachelor’s degree in Marketing or Business

Herramientas

Analytics tools

Descripción del empleo

A leading global food and beverage company is seeking a Senior Brand Manager for Flamin’ Hot & Platforms in Mexico City. This role involves creating strategies to drive category growth and manage a diverse team, focusing on brand equity and digital innovation. The ideal candidate has over 8 years of experience in brand management, strong skills in marketing and leadership, and a degree in Marketing or Business.