Restaurant Marketing Analyst

DiDi Global; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading mobility technology platform is seeking a Marketing professional for its LATAM team in Mexico City. This role involves working with local teams to grow online delivery sales, developing and executing marketing initiatives, and analyzing campaign results. Candidates should have 1-2 years of B2C marketing experience and be fluent in both English and Spanish. A data-driven mindset and strong communication skills are essential for success. The company is committed to diversity and inclusion in the workplace.

Formación

• 1-2 years of experience in marketing roles, ideally B2C.
• Proven experience in supporting sales activation campaigns.
• Ability to manage multiple projects under deadline pressure.

Responsabilidades

• Support local commercial teams to grow online delivery sales.
• Contribute to the development and execution of marketing initiatives.
• Analyze campaigns and optimize for brand growth results.

Conocimientos

B2C marketing experience

Fluent in English

Fluent in Spanish

Data-driven mindset

Effective communication

Descripción del empleo

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

The Restaurant Marketing LATAM team drives growth by creating Marketing plans, tools, and processes to support Strategy and Commercial teams. You\'ll work to boost restaurant exposure and execute data-driven Marketing campaigns. This dynamic team is passionate, fun, and focused on results. If you love problem-solving and collaborating with top talent, this role is perfect for you!

Role Responsibilities

• Supporting the local commercial teams across different LATAM countries to grow their online delivery sales within our app, generating business growth and multiple opportunities for users and restaurants in the region.
• Contributing to Marketing initiatives development & execution to communicate our restaurant selection to app users: conducting research (as needed), shaping consumer insights, briefing creative/media partners, crafting comms plans including on/off actions, Social Media, InApp and CRM communication, and establishing robust measurement plans.
• Using internal data to find relevant insights that transform into effective marketing campaigns achieving business and marketing OKRs.
• Remaining fully informed on market trends and marketing campaigns and implementing best practices reporting each marketing initiative and KPIs results.
• Analyzing and optimizing campaigns regarding brand and growth results, crossing variables to make long term strategic decisions.
• Assembling presentation decks and clearly communicating findings from initiatives to management.
• Managing the day-to-day marketing activities, In App comms and reports.
• Working closely with cross functional DiDi teams and act as POC for multiple areas in the organization to collaborate with them and contribute to the growth of the business
• Working on special projects that will shape the future of food delivery for DiDi.
• Working with a multicultural and international team.

Role Qualifications

• 1- 2 years of experience in Marketing in B2C roles (Experience with commercial teams and B2B experience is a plus).
• Advanced English and Spanish.
• Effective time management and organization skills. Be able to work under constant deadline pressure and manage multiple projects.
• Excellent oral and written communication skills.
• Data-Driven and analytical mindset: ability to look at results, analyze data and evaluate initiatives to contribute in decision making with a relentless focus on results.
• Consumer centric: ability to prioritize consumer and market insights to support the different initiatives.
• Creative: ability to generate innovative approaches to address problems.
• Resilient: ability to work in a highly dynamic, fast and motivated environment to solve issues with autonomy and collaborate with various internal and external stakeholders.
• Track record of being an energetic and optimistic team member with a collaborative spirit.
• Proven experience on supporting sales activation campaigns.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone\'s best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms