Performance Marketing Director

PayJoy; Torreón; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A financial technology company in Torreón is looking for a Performance Marketing Sr Director to lead their marketing efforts, focusing on customer acquisition and driving measurable business outcomes. The role includes managing a high-performing team and developing strategies across various digital channels. Ideal candidates have over 9 years of experience in performance marketing, strong leadership skills, and expertise in digital marketing platforms. The company offers an attractive benefits package and a vibrant work environment.

Servicios

100% Company-funded health, dental, and vision insurance

Life insurance

Home office equipment

30 days Christmas bonus

20 days paid vacation

50% vacation premium

Monthly grocery coupons

Annual co-working travel perk

Annual professional development perk

Formación

• 9+ years in performance or growth marketing, with 5+ years in leadership roles.
• Proven track record in driving measurable growth across paid channels.
• Deep expertise in digital marketing platforms and analytics tools.

Responsabilidades

• Lead and build a high-performing performance marketing team.
• Oversee acquisition and retention programs across various channels.
• Manage media budgets efficiently and ensure alignment with business outcomes.
• Test new channels, technologies, and partners for growth.
• Build measurement frameworks and performance dashboards.

Conocimientos

Performance marketing

Growth marketing

Digital marketing platforms

Data analysis

Stakeholder management

Leadership

Fluency in English

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Meta Ads

TikTok Ads

Descripción del empleo

About PayJoy

PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Performance Marketing Sr Director is responsible for leading and building a high-performing performance marketing team focused on acquiring customers and driving measurable business outcomes for PayJoy’s suite of products across multiple countries, developing and executing strategies that align paid media, lifecycle, and growth initiatives with company objectives while fostering a culture of experimentation, data transparency, and continuous improvement.

Key Responsibilities

• Lead and build a high-performing performance marketing team focused on acquiring customers and driving attributable business outcomes for PayJoy’s suite of products across countries.
• Oversee acquisition and retention programs across paid search, social, display, video, affiliates, and emerging channels. Define and own the global performance marketing strategy, aligning paid media, lifecycle, and growth initiatives with company goals.
• Champion a culture of experimentation, data transparency, and continuous improvement.
• Partner with Sales teams, Finance, and Product to establish growth forecasts, budgets, and performance targets.
• Partner with Product and Engineering leadership to define and execute the strategy for Marketing Tech at PayJoy — overseeing integrations with 3rd party vendors, and building scalable infrastructure for customer acquisition, activation and retention.
• Optimize campaigns to maximize ROI, reduce CAC, and improve LTV using attribution and cohort analysis.
• Manage media budgets efficiently, ensuring spend is aligned with business outcomes and profitability goals.
• Test new channels, technologies, and partners to drive incremental growth and innovation.
• Build measurement frameworks, attribution models, and performance dashboards.
• Analyze funnel performance and identify growth levers to improve conversion rates and retention.

Qualifications

• Bachelor's degree or studying in a field related to Marketing. 9+ years in performance or growth marketing, with at least 5+ years in leadership roles managing teams and budgets.
• Proven track record driving measurable growth across multiple paid channels in a high-growth or tech environment.
• Deep expertise in digital marketing platforms (Meta, Google, TikTok, programmatic, etc.) and analytics tools.
• Strong analytical skills with fluency in data interpretation, testing frameworks, and ROI modeling.
• Excellent leadership, communication, and stakeholder management skills.
• Experience with international markets is a strong plus.
• Fintech experience is highly desirable — comfortable navigating regulatory, data-privacy and risk considerations in marketing flows and tech infrastructure.
• Excellent command of English (written and verbal) — ability to operate at a senior level and engage with global teams.
• Analytical mindset and data-driven approach: experience designing and running A/B tests, building dashboards, deriving insights and optimizing performance.
• Comfortable working in a fast-paced, high-growth, dynamic environment with ambiguity, multiple markets and shifting priorities.

Benefits

• 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
• Life insurance.
• Phone finance, Headphone, home office equipment and wellness perks.
• 30 days of Christmas bonus.
• 20 days paid Vacation.
• 50% Vacation premium.
• 13% Saving funds.
• $2,000 MXN monthly grocery coupons.
• $2,000 USD annual Co-working Travel perk.
• $2,000 USD annual Professional Development perk.

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

• Finance for the next billion
• Ownership
• Break Through Walls
• Live Communication
• Transparency & Directness
• Focus on Scale
• Work-Life Balance
• Embrace Diversity
• Speed
• Active Listening

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