Media Buyer (Native Ads)

Capslock; Xico; Presencial; MXN 537,000 - 896,000; Jornada completa

Descripción de la vacante

A dynamic global IT marketing company is seeking a Media Buyer (Native Ads) to join their energetic team. This role involves negotiating and buying advertising inventory, optimizing campaigns across digital platforms, and managing budget allocations. The ideal candidate will have 4 years of experience in digital-performance marketing and 2 years of Taboola and Outbrain experience. Strong analytical skills, advanced knowledge of Google Analytics, and high-level proficiency in Excel are essential to succeed in this position.

Formación

• 4 years experience in digital-performance marketing with a focus on media buying.
• 2 years of Taboola and Outbrain advertising experience.
• Advanced knowledge of Google Analytics.
• Solid analytical skills - A MUST!
• High-level Excel/Google Sheets proficiency.

Responsabilidades

• Develop and optimize paid media campaigns across multiple digital platforms.
• Manage budget allocations and bid parameters for efficient results.
• Maintain daily awareness of campaign performance.
• Test new ideas based on campaign insights.
• Optimize media buys utilizing KPIs.

Conocimientos

Digital-performance marketing

Media buying

Analytical skills

Organizational abilities

Excel proficiency

Herramientas

Google Analytics

Taboola

Outbrain

Yahoo Gemini

Descripción del empleo

Do you have Taboola and Outbrain Experience

Have you managed ad budgets over $ / Month

Do you absolutely love digging into the data and problem-solving your way into ROI-positive campaigns

Would you like to be a part of an energetic and dedicated team of result-oriented direct-response advertisers with 10 years of experience

Then read on!

CapsLock is expanding rapidly and we are looking for the right person to join our growing team.

CapsLock

is a dynamic global IT marketing company that pioneers unique scalable customer acquisition solutions for B2C clients. We combine deep expertise in IT design and data analytics enabling us to tackle the most complex sales challenges across a wide range of industriesprimarily for large North American partners. By seamlessly integrating digital marketing services AI-based predictive analytics and IT solutions and sales consulting we deliver powerful data-informed customer acquisition solutions.

At CapsLock people technology and forward-thinking innovation lie at the heart of everything we do. Our core valuesclient orientation power of people continuous improvement and strong relationshipsguide our approach to building and refining our exclusive marketing platform offering clients profitable acquisition models flexible scaling and optimized internal processes. Our diverse global team fluent in over 10 languages thrives on open collaboration and the exchange of new ideas pushing boundaries to ensure our clients success.

Role overview :

The Media Buyer (Native Ads) is responsible for negotiating and buying advertising inventory.

They thrive in building maintaining and optimizing digital advertising campaigns and has an experimental and methodological approach. The position requires a blend of creativity analytical skill perseverance and results-oriented problem-solving.

Job Responsibilities :

Develop deploy and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.

Manage budget allocations and bid parameters to deliver the most efficient results.

Active (daily) awareness of campaign performance.

Test new ideas based on insights gained from campaign management.

Proactively and effectively optimize media buys utilizing KPIs.

Ensure that campaign KPIs and objectives are met both near and long term.

Requirements :

4 years experience in digital-performance marketing with focus on media buying.

2 years of Taboola and Outbrain advertising experience.

Yahoo Gemini (Verizon Media Native) experience is a big plus

Advanced knowledge of Google Analytics.

Proven track record handling high campaign volume large budgets complex targeting strategies and driving results

Solid analytical skills and ability to make decisions based on data - A MUST!

Organizational and multitasking abilities.

High-level Excel / Google Sheets proficiency.

Knowledge of basic statistics.

Good eye for design and creative assets