Lead, Marketing BH & FH

Under Armour; Estado de México; Presencial; MXN 1,108,000 - 1,478,000; Jornada completa

Descripción de la vacante

A leading sports apparel brand is seeking a Direct-to-Consumer Marketing Manager for Mexico. You will direct the marketing strategy across owned and operated stores, ensuring alignment with brand values and driving sales performance. The role requires strong retail experience, collaboration skills, and proficiency in Spanish. This position follows a hybrid work schedule with a growing in-office requirement.

Servicios

Under Armour Merchandise Discounts

Maternity and Parental Leave

Health & fitness benefits

Formación

• 6–8 years of experience in retail, DTC, or trade marketing.
• Proven track record of leading marketing strategies for both premium and value-driven retail formats.
• Strong understanding of retail KPIs.

Responsabilidades

• Own the seasonal retail marketing calendar for Under Armour stores.
• Partner with the Brand team for localization of global campaigns.
• Collaborate with Store Managers to ensure marketing actions align with sales goals.

Conocimientos

Retail Marketing Strategy

Commercial Alignment

Cross-Functional Collaboration

Project Management

Fluent in Spanish

Proficient in English

Educación

Bachelor’s degree in Marketing, Business, or a related field

Descripción del empleo

Overview

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

As the Direct-to-Consumer (DTC) Marketing Manager for Mexico, you will lead the marketing strategy and execution across Under Armour’s owned & operated (O&O) stores and outlet locations. This role requires a unique blend of brand building and commercial focus—elevating innovation-led product stories in premium retail environments while driving traffic, conversion, and sell-through in both full-price and value-driven channels.

You’ll be responsible for delivering compelling consumer journeys across physical stores, ensuring that every campaign, experience, and touchpoint reflects the Under Armour brand and contributes to business results. You will work closely with Store Operations, Visual Merchandising, Planning, and Brand Marketing to align storytelling and performance.

Your Impact

• Retail Marketing Strategy & Execution — Own the seasonal retail marketing calendar and strategy for all Under Armour O&O stores and outlets in Mexico.
• Innovation Storytelling & Brand Experience — Partner with the Brand team to localize global brand and innovation campaigns within the retail environment.
• Commercial Alignment & Traffic Driving — Translate traffic, sales, and inventory goals into marketing actions, balancing brand storytelling with performance marketing tactics.
• Cross-Functional Collaboration & Retail Readiness — Collaborate with Store Managers, Retail Ops, and Merch teams to ensure seamless campaign execution and readiness.
• Measurement & Optimization — Define KPIs and track marketing performance per store/channel; deliver campaign recaps and insights to optimize future initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 6–8 years of experience in retail, DTC, or trade marketing, preferably in apparel, sportswear, or lifestyle brands.
• Proven track record of leading marketing strategies for both premium and value-driven retail formats.
• Strong understanding of retail KPIs and ability to balance brand-building with commercial execution.
• Experience managing in-store activations, retail toolkits, and campaign execution across multiple locations.
• Highly collaborative and comfortable working cross-functionally with store, brand, and merchandising teams.
• Strong project management and organizational skills.
• Fluent in Spanish; proficient in English.
• Passion for sport, innovation, and creating meaningful consumer experiences.

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided.

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources — We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.