Lead, Global Football Brand Marketing LATAM

Nike; Ciudad de México; Presencial; MXN 1,260,000 - 1,621,000; Jornada completa

Descripción de la vacante

A leading sports brand is seeking a Football Brand Lead in Mexico City to spearhead brand strategies and connect deeply with local football culture. This role requires over 8 years of marketing experience, excellent communication skills, and a passion for football and youth culture. You will manage creative partnerships and oversee the development of impactful campaigns that resonate with consumers. Familiarity with the Mexico market and digital marketing experience are strongly preferred.

Formación

• 8+ years of experience in consumer marketing or related experience.
• Familiarity and working experience in Mexico City are preferred.
• Digital marketing expertise is a plus.

Responsabilidades

• Lead the Nike de Mexico Football Brand plans.
• Develop briefs and manage creative partners and agencies.
• Manage budget and implementation of resources.

Conocimientos

Strategic and creative thinking

Outstanding written and verbal communication skills

Strong skills in keynote presentations and multitasking

Genuine passion and knowledge of sport and Football

Educación

Bachelor’s degree in Marketing, Business, or a related field

Descripción del empleo

WHO YOU’LL WORK WITH

The role is part of the Brand Management team, where you will lead the Football pillar, reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing, functions of the Marketing team, merchandising and marketplace teams, across LatAm and Nike HQ (Beaverton, Oregon).

WHO WE ARE LOOKING FOR

We are looking for someone with strong inspiration and commitment to play a crucial leading role in the understanding of the Footballers’ behaviours in Mexico City and the planning and execution to strengthen our relationship with them, more specifically connected to Football. The Football Brand Lead has expertise in the Football scene in Mexico City, Football (and Culture) communities in different levels of involvement and the reasons why they do it; seniority in processes like brand planning, plan executions, creative and strategic thinking, consumer insight & connection, and requires a strong aptitude to work with teams as he/she partners and coordinates with Marketing functions and Nike’s Geography at WHQ to guarantee effective alignment. The final output of the Lead’s work will be to drive seamless journeys that connect sport and movement, key city moments, products and stories, with the consumer’s life and its involvement with Football. Deeper understanding of the underground culture of Football (and beyond) is required.

• Bachelor’s degree in Marketing, Business, or a closely related field.
• 8+ years of experience in consumer marketing or related experience in marketing strategy, marketing planning, brand marketing and sports and/or lifestyle marketing.
• Strategic and creative thinking.
• Genuine passion and knowledge of sport and Football, youth culture, the Mexico City consumer and Nike brand.
• Outstanding written and verbal communication skills. High level fluent English.
• Ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
• Excellent teamwork.
• Commitment to roll up sleeves to help Nike meet its collective goals.
• Familiarity and working experience in Mexico City are highly preferred.
• Key experience profiles include digital marketing and consumer brand.
• Strong skills in keynote presentations, synthetization of information and multitasking.

WHAT YOU’LL WORK ON

You will be working on leading the Nike de Mexico Football Brand plans, through:

• Implementation, execution and evaluation that support the broader city strategy, integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team.
• Lead the development of briefs and managing of creative partners and agencies by thinking, creating through the lens of online to offline vision and building strong consumer relationships through real-life marketing such as retail experiences, digital and physical events, specifically on the sport and Football scenes.
• Expand the brand’s closest connection to the consumer trends, including aspirations, behaviors, interests, needs and values. This will include formal and informal research, evaluating and distilling the findings. You will also work on maintaining a collaborative, highly creative and progressive work with cross functional teams to identify industry, city, influencer, athletes, and sport trends.
• Manage budget and cost-efficient implementation of resources and support brand reporting and recapping process, periodically.