Lead Generation and ABM Specialist, LATAM

BSI; Estado de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global business improvement company is seeking a Lead Generation & ABM Specialist for LATAM, focusing on crafting effective demand-generation strategies. The ideal candidate will have a strong background in B2B demand generation, fluent in English, Spanish, and Portuguese. Responsibilities include defining regional demand strategies and executing multi-channel marketing campaigns. This position is based in Mexico with several attractive benefits.

Servicios

Competitive salary

20-days annual leave

Medical insurance

Meal allowance

Paid maternity leave

Learning and development opportunities

Formación

• 6+ years in B2B demand gen/digital/ABM with measurable campaign success.
• Proven experience in matrixed/global organizations.
• Experience in professional services, SaaS, or regulated industries preferred.

Responsabilidades

• Define the LATAM demand plan tied to MQL, SQL, and opportunity targets.
• Launch integrated programs across multiple channels.
• Build target account lists and enable sales teams with localized content.

Conocimientos

B2B demand generation

Multi-channel marketing

Salesforce proficiency

Fluent in English, Spanish, and Portuguese

Educación

Bachelor’s degree in Marketing, Communications, Business or related field

Herramientas

Pardot

Workfront

ABM platforms

Descripción del empleo

Overview

We exist to create positive change for people and the planet. Join us and make a difference too!

Job Title: Lead Generation & ABM Specialist, LATAM (Assurance)

Location: Brazil or Mexico

Scale demand across Latin America. Orchestrate precise ABM plays. Prove impact with data.

BSI’s Assurance division is hiring a Lead Generation & ABM Specialist – LATAM to architect and execute high-impact demand and ABM programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups in Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities—and partnering closely with Sales Directors and the Global Digital Hub to convert interest into opportunities.

If you’re a bilingual/tri-lingual, hands-on strategist who thrives in a matrixed environment, come build the engine that feeds our pipeline.

Responsibilities

• Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.

• Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.

• ABM leadership: Stand up 1:1, 1:few, and 1:many plays for strategic accounts; coordinate offers and outreach across buying groups.

• Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.

• Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.

• Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.

• Localization that performs: Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.

• Experimentation: A/B test offers, channels, cadences, and languages; scale winners region-wide.

• Cross-functional sync: Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.

• Demand quality: MQLs, SAL/SQL conversion, pipeline contribution, opportunities created.

• ABM traction: Account/Buying-group engagement, stage progression, win-rate and cycle-time improvements.

• Channel economics: CPL/CAC, influenced revenue, multi-touch attribution.

• Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 6+ years in B2B demand gen/digital/ABM with measurable campaign success (professional services, SaaS, or regulated industries preferred).

• Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).

• Experience in matrixed/global organizations and familiarity with B2B buyer journeys.

• Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.

Language & Travel

• Languages: Strong command of English, Spanish, and Portuguese (verbal and written).

• Travel: Up to 10% for account planning sessions, events, and team collaboration.

What we offer

Brazil - BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities,and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Mexico - BSI offers a competitive salary, 20-days annual leave, bank holidays,vacation bonus, medical insurance, life insurance, savings fund with company contribution,meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Diversity & Inclusion

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

Equal Opportunity

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.