Head Of Marketing

Talkpush; Xico; Presencial; MXN 1,273,000 - 1,820,000; Jornada completa

Descripción de la vacante

A global recruitment technology company is seeking a Head of Marketing to manage lead generation and marketing strategy. This role involves collaboration with sales and product teams to optimize demand generation and marketing funnels. Ideal candidates will have 5-10 years in B2B SaaS marketing, with strong expertise in inbound marketing strategies and tools like HubSpot and Marketo. Successful candidates will thrive in a startup environment and have excellent communication skills.

Formación

• 5-10 years of experience in B2B SaaS sales and/or marketing.
• Proven track record of driving revenue growth in lead generation.
• Expert in end-to-end inbound marketing using automation software.

Responsabilidades

• Own relationships with sales and ensure communication between departments.
• Drive lead generation efforts, including strategy, execution, and results measurement.
• Manage performance for all lead generation initiatives.

Conocimientos

B2B SaaS sales

Inbound marketing

Lead generation

Communication skills

Digital marketing

Social media advertising

Herramientas

HubSpot

Marketo

Eloqua

Descripción del empleo

Join to apply for the Head of Marketing role at Talkpush.Talkpush is hiring sales professionals, product managers, marketers, and developers to join its team.

Most positions are based in our offices all over the globe : San Francisco, India, Philippines, Costa Rica, Mexico, and Hong Kong.

Intelligent and ideal candidates interested in changing the world of recruitment are welcome to apply.

Just have a chat with us on our website or on our Facebook page. Read more about the Talkpush culture here.

Recruitment is one of the oldest, most established industries, and we're out to change it completely through automation. As the Head of Marketing, you will report to the CEO and work closely with Sales, Customer Success, and Product Management to grow our customers globally.

You will define strategy, lead and execute demand generation and marketing funnel optimization, using inbound marketing tactics, page conversion testing, online advertising, and email marketing to grow our database and overall company revenue.

Classifications Senior level : Executive.

Employment type : Full‑time.

Job function : Other.

Responsibilities

• Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales.
• Drive all Lead Generation efforts, including setting strategy, developing forecasts, executing, and measuring results.
• Build a predictable pipeline of qualified leads through a combination of outbound, inbound and referrals.
• Drive demand gen engine, including leads, MQLs, SQLs and opportunities.
• Create, manage and monitor performance for all Lead Generation initiatives including email campaigns, content marketing, nurture programs, webinars, events, SEO, SEM / paid advertising on LinkedIn and Facebook, and discussions on online forums / groups.
• Conduct A / B tests and use a data‑driven approach to refine and enhance outcomes in order to hit KPI targets like inquiries, SQL and sales active pipeline.
• Generate creative ideas on how to generate new leads for our sales team.
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross‑sells and upsells, and be confident in owning a pipeline number.
• Lead customer advocacy with creation of beautiful case studies with viral video content.
• Identify new ways to connect with the community of buyers (growth hack), such as the creation of a podcast series to help the CEO connect with thought leaders in the space.
• Manage the strategy and setup of paid campaigns.
• Build, lead and mentor a team of marketers across demand generation, content marketing, product marketing, and more.
• Maintain a consistent brand voice and message across all paid programs.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed‑loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Required Experience

• 5-10 years of experience in B2B SaaS sales and / or marketing with a proven track record of driving revenue growth in a lead generation role.
• Track record as an owner of the marketing funnel, knowing how to generate leads, ideally with quota‑carrying experience.
• Expert in end‑to‑end inbound marketing and experience using HubSpot / Marketo / Eloqua marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows and drip campaigns) into converted customers.
• Demonstrated ability to manage leads, funnels, nurture strategies, drip marketing, digital, online, and live events.
• Clear and concise communication skills with an ability to present results to a group.
• Experience with enterprise sales and B2B marketing is a huge plus.
• Ready to work in a true startup environment, required a lot of autonomy and executing with limited resources.
• We strongly favor candidates with international experience / outlook.
• Experience blogging, writing leadership pieces, speaking and growing a personal audience on social media.
• Excellent communicator and creative thinker, ability to use data to inform all decisions.
• Knowledge of various paid marketing channels and technologies including paid search, retargeting, social media advertising (Facebook, LinkedIn, and more) and content distribution placement.
• Bonus skills: HTML / CSS, Adobe Creative Suite.