Head of AI Creative Growth

CookUnity; A distancia; MXN 1,719,000 - 2,236,000; Jornada completa

Descripción de la vacante

A leading food tech company in Monterrey is seeking a Head of AI Growth Creative Studio to enhance its performance marketing through innovative AI solutions. This role requires deep expertise in creative strategy and generative AI tools, alongside collaboration across teams to produce high-quality marketing assets. Ideal candidates will have over seven years of relevant experience, with a passion for creativity and technology. The position offers competitive benefits including remote work flexibility and a supportive environment to drive impactful growth.

Servicios

Get paid in USD

15 days of vacation yearly

Healthcare Benefit

5-year Sabattical after 5 years

Paid Family leave

Compassionate Leave

Formación

• 7+ years of experience in creative strategy or marketing leadership roles.
• 2+ years of hands-on experience with generative AI and creative technology tools.
• Strong understanding of performance marketing and content operations.

Responsabilidades

• Develop frameworks for high-performing creative territories.
• Design the end-to-end AI-assisted creative system.
• Oversee a pipeline for producing a high volume of creative assets.

Conocimientos

Creative strategy

Performance marketing

Generative AI tools

Cross-functional collaboration

Testing frameworks

Educación

7+ years in creative strategy or marketing

Herramientas

Midjourney

Adobe Firefly

Google Veo 3

Descripción del empleo

About CookUnity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

The role

The Head of AI Growth Creative Studio will drive the next chapter of CookUnity's performance marketing, harnessing AI to amplify storytelling, accelerate content/creative production, and enable rapid creative testing at scale. This role reports to the Head of Growth and operates at the crossroads of strategy, creative, and technology.

Creative strategy is your core: you understand audiences deeply, know what makes ads convert, you are obsessed with testing and can navigate the nuances of different formats. Working closely with the Growth Marketing team, you'll turn strategic priorities into scalable creative systems, testable concepts, and high-performing assets. You'll also architect the AI-driven workflows and production pipelines that multiply output and compress learning cycles.

Responsibilities

• Creative Strategy for Growth Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers. Develop frameworks for high-performing creative territories and connect data, testing insights, and customer behavior to new creative opportunities.
• Build CookUnity's AI Creative Engine Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks. Integrate AI across formats—research, image, video, motion, and sound—while maintaining quality, consistency, and brand alignment. Use AI to accelerate creation without replacing craft, from rapid prototyping to advanced experimentation.
• Scale Creative Production & Velocity Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats. Blend human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and uphold quality. Build repeatable systems that transform big ideas into scalable, test-ready assets.
• Cross-Functional Collaboration Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns, onboarding flows, lifecycle marketing, and personalization efforts. Partner with Production and Studio teams to balance AI workflows with traditional craft, and collaborate with technical teams to translate creative needs into tools and automated solutions.
• Drive Creative Experimentation & Performance Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas. Develop AI-powered methodologies for testing creative variations at scale and translate performance data into actionable creative insights.
• Creative Quality & Brand Integrity Maintain a high bar for taste, clarity, and craft across all assets, whether AI-assisted or human-made. Ensure CookUnity's creative expression remains chef-driven, high-quality, and emotionally resonant.
• Lead a Hybrid Creative Team Mentor and develop designers, editors, AI specialists, and video producers. Foster a culture of curiosity, experimentation, high standards, and operational clarity.

Qualifications

• 7+ years of experience in creative strategy or marketing leadership roles with a track record of innovation.
• 2+ years of hands-on experience with generative AI and creative technology tools (e.g., Midjourney, Runway, Google Veo 3, Kling AI, ElevenLabs, Adobe Firefly, Stable Diffusion, HeyGen, N8N).
• Strong understanding of performance marketing, brand storytelling, and content operations.
• Exceptional communication, presentation, and organizational skills.
• Ability to translate complex technology into scalable creative systems.
• Entrepreneurial mindset with comfort in fast-paced, evolving environments.
• Deep curiosity for AI, creativity, and human-machine collaboration.
• Preferred: Experience working in startups, high-growth environments, or tech companies.

Who You Are

Visionary and pragmatic—able to think boldly while building systems that scale. Highly collaborative with strong cross-functional influence. Passionate about creativity, culture, and emerging technology. A hands-on problem solver who balances data with intuition. Resilient, adaptive, and energized by experimentation.

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

• Get paid in USD.
• Work remotely: design the life that you want
• ⛱ Enjoy 15 days of vacation each year from the start date
• 16 fully paid Argentinean holidays
• Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
• 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• Personalized English coach

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates

We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

• Apply only through our official channels. All open roles are listed on our official careers page: cookunity.com
• Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.
• We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
• We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.