Google Ads Specialist

Intugo México; Hermosillo; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A marketing agency in Hermosillo is seeking a bilingual (English/Spanish) Google Ads & LSA Specialist to drive lead generation for legal services. The successful candidate will manage and optimize Google Ads campaigns, ensuring compliance with legal standards while collaborating with various teams to enhance lead quality. Candidates must have a strong background in either Google Ads management or lead generation, preferably within the legal sector. This full-time role is office-based and requires a high attention to detail.

Formación

• Professional fluency required in both English and Spanish.
• Proven experience managing Google Ads and LSA campaigns.
• Experience in lead generation, preferably in legal/service industries.

Responsabilidades

• Manage, optimize, and scale Google Search and LSA campaigns.
• Oversee lead reviews and LSA compliance.
• Develop ad copy in English and Spanish.

Conocimientos

Bilingual proficiency in English and Spanish

Managing Google Ads and Google LSA campaigns

Lead generation

Campaign structure and optimization techniques

Call tracking and conversion tracking tools

Analytical skills

Attention to detail

Organizational skills

Descripción del empleo

We are seeking a bilingual (English/Spanish) Google Ads & Google Local Services Ads (LSA) Specialist to join our in-house marketing team. This is a full-time, in-office role responsible for driving high-quality lead generation for legal services. The ideal candidate has strong experience managing and optimizing search-focused campaigns, particularly in service-based industries such as immigration or criminal defense law.

This role requires a data-driven professional who can manage budget pacing, optimize performance metrics (CPC, CPA, ROAS), ensure compliance with legal advertising standards, and collaborate cross-functionally to improve lead quality and conversion performance.

Key Responsibilities

• Manage, optimize, and scale Google Search and Google LSA campaigns.
• Oversee lead reviews, dispute management, and LSA compliance.
• Develop and refine ad copy in both English and Spanish.
• Ensure accurate conversion tracking and call tracking implementation.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor and improve performance metrics including CPC, CPA, and ROAS.
• Manage campaign budgets and bid strategies to maximize ROI.
• Maintain compliance with legal advertising standards and platform policies.
• Collaborate with marketing and intake teams to improve lead quality.
• Stay current with Google Ads and LSA policy updates and best practices.
• Prepare and present performance reports with actionable insights.

Required Qualifications

• Bilingual proficiency in English and Spanish (professional fluency required).
• Proven experience managing Google Ads and Google LSA campaigns.
• Experience in lead generation, preferably in legal or service-based industries.
• Strong knowledge of campaign structure, bidding strategies, and optimization techniques.
• Experience with call tracking and conversion tracking tools.
• Strong analytical skills with the ability to interpret data and drive improvements.
• High attention to detail and strong organizational skills.
• Ability to work in a fast-paced, performance-driven environment.

Preferred Qualifications

• Familiarity with CRM systems and intake workflows.
• Experience with landing page optimization and A/B testing.
• Google Ads certification (preferred but not required).