Director, Marketing - Patient & HCP

Scorpion Therapeutics; Oaxaca de Juárez; Presencial; MXN 2,086,000 - 2,782,000; Jornada completa

Descripción de la vacante

A leading biotechnology company based in Oaxaca is seeking a Director of Marketing to spearhead the development and commercialization of key assets. This role emphasizes driving integrated marketing strategies for both patient and healthcare providers. Key responsibilities include leading brand positioning initiatives and executing innovative marketing campaigns, while fostering a culture of accountability within the team. A passion for patient advocacy and experience in the biotech sector is essential, alongside a track record of successful brand strategy development.

Formación

• 8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in marketing roles.
• Demonstrated ability to lead brand strategy across both patient and HCP audiences.
• Passionate about serving patients suffering from genetic diseases.

Responsabilidades

• Provide strategic leadership on Product Teams.
• Lead integrated brand strategy across patient and HCP audiences.
• Oversee development and execution of innovative marketing campaigns.

Conocimientos

Commercial biotech or pharmaceutical experience

Brand strategy and execution

Cross-functional team leadership

Excellent communication skills

Ability to manage multiple priorities

Descripción del empleo

Role Summary

The Director, Marketing – Patient & HCP will lead the development and commercialization of key assets, with primary responsibility for driving integrated patient and healthcare provider (HCP) marketing strategy in the US. This role will provide strategic leadership across patient- and HCP-facing initiatives for the launch and growth of BBP-418 and future assets. The Director will ensure strong cross-functional collaboration and alignment, translating market insights into impactful strategies and tactics that drive adoption, access, adherence, and brand growth.

Responsibilities

• Provide strategic leadership as a senior commercial member on Product Teams, embedding patient and HCP market needs into cross-functional planning and decision-making
• Lead integrated brand strategy across patient and HCP audiences, including brand positioning, messaging, claims, and narrative development
• Oversee the development and execution of innovative, data-driven patient and HCP marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions
• Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives
• Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams
• Drive disease education strategy across audiences, including patient, caregiver, and HCP educational resources and campaigns
• Oversee HCP engagement strategy, including peer-to-peer education, speaker bureau development and management, KOL engagement, and congress/convention strategy and execution
• Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access
• Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem
• Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments
• Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics
• Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives
• Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement

Qualifications

• 8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles
• Demonstrated experience leading brand strategy and execution across both patient and HCP audiences
• Experience/knowledge in TA of Neurology
• Proven launch experience, preferably in competitive and/or rare disease markets
• Strong understanding of the drug development process and opportunities for differentiation and value communication
• Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy
• Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments
• Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders
• Passionate about serving patients suffering from genetic diseases and advancing therapies for underserved populations
• Self-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes
• High level of self-awareness and commitment to continuous learning and improvement
• Entrepreneurial mindset aligned with BridgeBio’s mission to do things differently, driven by science and an unrelenting focus on patients
• Ability to travel approximately 20–25%

Additional Requirements

• Travel approximately 20–25%