Country Manager

Xpeng & Volkswagen Group; Xico; Presencial; MXN 800,000 - 1,200,000; Jornada completa

Descripción de la vacante

A leading technology and automotive group is seeking a seasoned marketing professional to shape and implement strategies in Mexico's dynamic market. You will be responsible for conducting market research, developing brand strategies, and leading a collaborative team to drive execution. The ideal candidate should have over ten years of experience, a strong understanding of the local market, and excellent communication skills. Emphasis will be on innovation and adaptability in response to market trends.

Formación

• Bachelor's degree or above in a relevant field.
• Over 10 years of marketing experience, preferably in Mexico and LATAM.
• Familiar with Mexico's culture and business environment.
• Excellent market analysis and execution skills.
• Strong team management and communication skills.
• Ability to adapt strategies based on market changes.
• Fluency in English and availability for overseas assignments.

Responsabilidades

• Conduct market research to identify consumer behavior and trends.
• Develop and implement regional marketing strategies.
• Coordinate resources and lead the back-office support team.
• Monitor execution effects and drive continuous improvement.

Conocimientos

Market analysis

Strategic planning

Team management

Communication skills

Innovative thinking

Educación

Bachelor's degree in Marketing, International Trade, Business Administration

Descripción del empleo

Overview

XPENG is a leading smart technology company at the forefront of innovation, integrating advanced AI and autonomous driving technologies into its vehicles, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics.

With a strong focus on intelligent mobility, XPENG is dedicated to reshaping the future of transportation through cutting‑edge R&D in AI, machine learning, and smart connectivity.

Responsibilities

Do research and understand consumer behavior, competitive landscape, and industry trends in the local market, assess market potential and opportunities, to provide a basis for the company to formulate targeted product planning, market entry modes, marketing strategies, sales and after‑sales service networks, etc.

Develop regional market brand, marketing strategy plans, and organize internal & external resources to collaborate with local partners to promote brand, product, network, after‑sales service, and other aspects based on the company's objectives, resources, and strategies, as well as the local market conditions.

Conduct tracking of execution effects and continuously improve.

Organize and lead the back‑office support team in the regional market, plan and formulate regional work objectives and strategies, clarify team divisions, coordinate resources, and ensure close collaboration to achieve goals.

Qualifications

Bachelor's degree or above, with majors in Marketing, International Trade, Business Administration, or related fields preferred.

Over 10 years of marketing work experience, with priority given to those with experience in the Mexican and LATAM market and subsidiary start‑up (from 0 to 1).

Familiar with the local culture, business environment, and consumption habits in Mexico.

Excellent market analysis, planning, and execution capabilities.

Strong team management experience and communication / collaboration skills.

Strong innovative thinking and adaptability, able to adjust strategies promptly in response to market changes.

English as a working language, and willing to accept overseas business trips / assignments.