Content Strategist

Healthcare Businesswomen’s Association; Estado de México; Híbrido; MXN 1,075,000 - 1,435,000; Jornada completa

Descripción de la vacante

A leading pharmaceutical company is seeking a Content Strategist in Mexico City to develop effective content strategies and support pharma marketing initiatives. This role combines market insights and brand strategy to craft engaging copy for omnichannel campaigns, requiring a Bachelor's degree and significant experience in content strategy and copywriting. The company emphasizes a collaborative environment, aiming to translate complex scientific data into compelling narratives to enhance audience engagement and improve communications.

Formación

• Minimum 5 years’ experience as a content strategist.
• At least 3 years’ copywriting experience, preferably in medical or scientific content.
• Fluent English, both written and spoken.

Responsabilidades

• Integrate market data and brand strategy into actionable content plans.
• Conduct content audits and gap analyses to guide recommendations.
• Lead discovery sessions and workshops with internal and external teams.
• Develop frameworks and governance for timely, high-quality content delivery.

Conocimientos

Agility

Analytical Thinking

Brand Awareness

Cross-Functional Collaboration

Digital Marketing

Marketing Strategy

Stakeholder Engagement

Strategic Marketing

Educación

Bachelor’s degree in English, marketing, communication, journalism, life sciences, or related field

Descripción del empleo

Job Description Summary

The Content Strategist plays a central role in helping the US Integrated Marketing Studio Operations team deliver outstanding content solutions and pharma marketing initiatives by understanding the strategic needs of customers, developing effective content strategies, and enabling engaging copy for omnichannel campaigns. This role requires experience and expertise married to a hands-on, deliverable-driven work ethic.

Job Description

#LI-Hybrid

Location: Mexico City

Relocation Support: This role is based in Mexico City. Novartis is unable to offer relocation support: please only apply if accessible.

Ready to shape how life‑changing science reaches people? As a Content Strategist at Novartis, you’ll turn market insights, brand strategy, and audience research into clear content roadmaps that power omnichannel campaigns. You will lead discovery workshops, map and model content ecosystems, and translate complex scientific results into human, compelling stories that help patients, caregivers, and health care professionals understand our innovations. Partnering across therapy areas and with internal and external teams, you will define frameworks and governance that elevate quality, speed, and consistency—so the right message lands in the right place at the right time. If you thrive on combining big‑picture thinking with meticulous execution, this role lets you set the bar for content excellence and make a tangible impact on how Novartis engages the world.

Key Responsibilities

• Integrate market data and brand strategy into actionable content plans
• Conduct content audits and gap analyses to guide recommendations
• Lead discovery sessions and workshops with internal and external teams
• Develop frameworks and governance for timely, high-quality content delivery
• Support the evolution of content strategy as a core service
• Translate scientific data into engaging, audience-focused stories
• Collaborate across therapy areas to ensure content aligns with commercial goals

Essential Requirements

• Bachelor’s degree in English, marketing, communication, journalism, life sciences, or related field
• Minimum 5 years’ experience as a content strategist
• At least 3 years’ copywriting experience, preferably in medical or scientific content
• Fluent English, both written and spoken
• Strong organizational skills and ability to prioritize in fast-paced environments

Skills Desired

• Agility
• Analytical Thinking
• Brand Awareness
• Building Construction
• Business Analytics
• Cross-Functional Collaboration
• Digital Marketing
• Marketing Strategy
• Media Campaigns
• Sales
• Stakeholder Engagement
• Stakeholder Management
• Strategic Marketing
• Waterfall Model