Chief Digital Marketing Officer

beBeePerformance; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A digital marketing company in Mexico City is seeking a Senior Paid Media Manager to oversee and optimize paid advertising campaigns across platforms like Google and Meta. The ideal candidate must have over 5 years of experience and proficiency in both Spanish and English. This role focuses on driving business growth through strategic media management and collaboration with cross-functional teams.

Formación

• 5+ years managing high-budget Paid Media campaigns.
• Advanced knowledge of digital advertising platforms.
• Proficiency in Excel/Sheets for data modeling.

Responsabilidades

• Oversee the lifecycle of paid advertising initiatives.
• Translate business objectives into media strategies.
• Design campaign architecture with budget allocation.

Conocimientos

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Data modeling

Performance marketing

Budget optimization

Strategic mindset

Creativity in problem-solving

Commercial analytics

Descripción del empleo

Senior Paid Media Manager

The Senior Paid Media Manager will play a pivotal role in developing, executing, and optimizing paid advertising campaigns across multiple digital platforms to drive business growth, customer acquisition, and brand awareness.

Responsibilities

1. Oversee the end-to-end lifecycle of paid advertising initiatives on Google, Meta, TikTok, and LinkedIn.
2. Translate business objectives into media strategies that align with broader marketing goals.
3. Design campaign architecture including media mix, budget allocation, audience segmentation, and creative guidance.
4. Drive continuous optimization of campaigns using advanced performance metrics (ROAS, CPA, CAC, LTV).
5. Conduct in-depth analyses to identify areas for efficiency and present actionable recommendations to senior stakeholders.
6. Leverage experimentation to unlock scalable growth opportunities.
7. Partner with cross-functional teams to ensure campaigns are integrated and brand-aligned.
8. Advocate for performance media within the organization, translating technical results into clear business impact.

Requirements

• 5+ years managing high-budget Paid Media campaigns with a track record of scaling growth and delivering business outcomes.
• Advanced knowledge of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
• Excel/Sheets proficiency for data modeling and reporting.
• Expertise in KPI frameworks, commercial analytics, and budget optimization.
• Strong foundation in SEM and full-funnel performance marketing.
• High communication skills, strategic mindset, creativity in problem-solving, and business acumen.

Nice to Have

• Proven ability to stay ahead of evolving digital trends and technologies.
• Passion for performance marketing, innovation, and testing new media strategies.
• Self-starter mentality with a track record of delivering impact with minimal oversight.
• Exceptional attention to detail, project management, and organizational skills.

Languages

• Fluent in both Spanish and English.