Channel Development Manager ARVR China

ZEISS Group; Nuevo León; Presencial; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A global technology company in Nuevo León seeks a Channel Manager to develop and implement channel strategies for ARVR products. The successful candidate will have over 5 years of experience in sales channel management, ideally in consumer electronics, and a strong educational background in marketing or engineering. Responsibilities include managing channel development, optimizing policies, and achieving sales targets. A strong sense of teamwork and a proactive approach to market changes are essential for this role.

Responsabilidades

• Formulate national channel development strategy aligned with business objectives.
• Build and manage a diversified sales channel network for ARVR products.
• Design a channel policy system to balance interests and avoid conflicts.
• Set channel sales targets and analyze performance data.
• Evaluate and optimize existing channel partners' performance.
• Provide insights on ARVR and eyewear industry trends.

Conocimientos

Channel operation models

Market insight

Data analysis

Communication skills

Negotiation skills

Teamwork

Entrepreneurial spirit

Educación

Bachelor's degree or above in marketing, business administration, electronic information engineering, or optical engineering

Descripción del empleo

Channel strategy planning & implementation

• Considering company's ARVR strategy & market development trends, formulate a national channel development strategy & landscape (e.g. regional distributions, online & offline channels, etc.), and define channel development goals & implementation roadmaps, which is consistent with the company's overall business objectives

Channel development & management

• Make full use of the company's existing business channel resources to build a diversified sales channel network for ARVR products & solutions, covering national distribution, retail & other formats

• Proactively identify potential channel partners, including but not limited to ECPs, consumer electronics retail stores & offline brand experience stores

• Based on the channel development goals & product positioning of ARVR customers, negotiate business plans & commercial terms; then lead collaboration discussions, contract signing, & implementation with channel partners to quickly build a wide-coverage channel network and drive sales

Channel policy formulation & execution

• Design a reasonable channel policy system, covering rebate mechanisms, price control, inventory management, market support policies, etc. to balance the interests of the company, customers & channels partners and avoid channel conflicts

• Supervise the implementation process of policies; collect feedback from channels; adjust & optimize policies in a timely manner to ensure channel stability & enthusiasm

Performance achievement & monitoring

• Formulate annual, quarterly & monthly channel sales targets, and divide them into various regions & channel types

• Monitor sales data (e.g. sales volume, sales revenue, market share); analyze reasons to performance gaps; collaborate with channel partners to develop improvement plans to ensure the achievement of overall sales targets; and regularly submit channel performance reports & market analysis to the management

Channel optimization & empowerment

• Regularly evaluate the operating status of existing channel partners (including sales performance, market coverage, customer feedback, etc.), and continuously optimize the channel structure

• Develop targeted channel empowerment plans, including product training, sales skills training, and planning & implementation of marketing activities; improve channel partners' product promotion capabilities & service levels, while further enhance the company's brand awareness & market share

Market insight & feedback

• Keep a close eye on development trends of ARVR & eyewear industries, policy changes & competitor dynamics (e.g. competitors' channel strategies, pricing systems & product advantages)

• Collect & organize relevant information to provide support for the company's channel strategy adjustment, product optimization & market decision-making

Team collaboration & empowerment

• Collaborate with the product / R&D teams to feedback customer needs & product improvement recommendations collected from channels

• Collaborate with the marketing & sales teams to promote marketing activities (e.g. new product demo events, offline roadshows & promotion activities) to enhance product brand awareness & channel sales conversion

• Maintain close communication with the ARVR global team to ensure channel strategy in China in line with global strategies, and get adequate resources & support

Education

• Bachelor degree or above, preferably in marketing, business administration, electronic information engineering, optical engineering, and other related majors

Work Experience

• 5+ years of sales channel management working experience, ideally in the consumer electronics or smart wearables industries
• Channel management experience in leading consumer electronics brands or having successfully built a nationwide channel network is highly preferred
• Relevant experience in new retail, distributor management, or key account direct sales

Required Skills and Qualifications

• Familiar with channel operation models in the smart hardware industry (e.g. distribution, direct sales, new retail, etc.), and experienced in channel development, negotiation & management
• Equipped with strong market insight & data analysis skills, able to precisely identify channel issues through analyzing sales data & market feedback, and formulate solutions
• Excellent communication, coordination & negotiation skills, capable of efficiently connecting with customers & channel partners for implementation
• Result-oriented, with a strong sense of goal & responsibility, and resistance to high-pressure
• Proactive with entrepreneurial pioneering & innovative spirit, and able to quickly respond to market changes & channel challenges
• Exceptional team work to integrate resources & drive cross-functional collaborations, and able to communicate efficiently & effectively with global ARVR team
• Willing to travel
• Strong interest in the smart glasses industry & understanding the industry's technology trends & use cases is a plus

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