Brand Portfolio Manager, Young Learners AE

Springer Nature Group; Ciudad de México; Presencial; MXN 1,075,000 - 1,435,000; Jornada completa

Descripción de la vacante

A global education publisher is looking for a Brand Portfolio Manager for its Young Learners American English product portfolio in Mexico City. The role involves developing brand strategies, managing product life cycles, and leading branding initiatives. Candidates should have a Bachelor’s degree in Marketing, be fluent in Spanish and English, and possess 3-5 years of brand management experience. A proactive approach to market trends and strong communication skills are essential for success in this role.

Servicios

Diversity and inclusion initiatives

Career development opportunities

Formación

• 3-5 years of experience in brand management and global brand initiatives.
• Proven ability to analyze complex data sets and refine strategies.
• Solid experience in working in global teams and understanding customer requirements.

Responsabilidades

• Develop and execute brand strategy for American English product portfolio.
• Manage the lifecycle of products from launch to sunsetting.
• Lead on the development of product branding aligned with publishing strategy.

Conocimientos

Fluency in Spanish and English C1-C2

Brand management

Creative problem-solving

Data analysis

Strong communication skills

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Excel

Word

PowerPoint

SharePoint

Canva

Descripción del empleo

Job Title: Brand Portfolio Manager, Young Learners, American English

Location(s): Mexico City, Mexico

About Springer Nature

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature

About the Brand

Macmillan Education provides world‑class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT

About the Role

The Brand Portfolio Manager, Young Learners AE is responsible for developing and executing brand strategy for Macmillan Education ELT for a Pre‑Primary & Primary American English product portfolio, and ensuring that products in this portfolio meet customer requirements, can compete effectively in the marketplace, and that they have a robust go to market strategy and campaigns execution at each of the stages of product lifecycle to drive and maximise sales.

Role Responsibilities

Portfolio Strategy and Brand Management

• Working effectively with the American English Publisher and team, Regional Marketers, Research and Data teams, contribute with brand perspective to the publishing strategy, creating recommendations for timely placement of brands, competitive product positioning and differentiation.
• Manage the life cycle of products within the portfolio from launch through relaunch and retention to sunsetting.
• Working with the American English Publisher, design the research programme to ensure profitability and sustainability of the portfolio, including competitor intelligence, market trends and validation of products in development.
• Working with the Research team, lead on the concept validation research to ensure that the forthcoming products and solutions are competitive and meet the customer requirements.
• Contribute to the Investment Approval documentation preparation by providing sales forecasts and their rationale, verified with the local sales and marketing teams, pricing recommendations, preliminary go to market strategy and proposed Customer Value Proposition.
• Working with the Research and Data teams, carry out post-publication research and analysis to understand performance of our brands. Working with the AE Publishing team, define appropriate actions necessary to meet the business goals for the product in its future iterations or replacements.
• Lead on the development of product branding in line with the wider publishing strategy, including:
  • Creation of winning Customer Value Propositions (i.e. product positioning, Key Selling Points and differentiation)
  • Creation of product titles and names and securing trademarking (when relevant)
  • Producing visual brand representations i.e. covers, logos etc.
  • Build an effective Go To Market strategy and drive its execution across the Regional Markets to achieve targeted sales.
  • Lead on defining the optimum product configurations and bundling/packaging and align with the agreed pricing strategy to maximise returns on investment and achieve competitive advantage.
  • Work closely with the Global Campaigns Manager, the Teacher Training Manager and other key internal stakeholders (e.g. Publishing and Sales) to deliver effective global brand campaigns meeting time, cost and quality criteria.
  • Ensure the consistent application of the brands across print and digital channels (including web presence, email marketing, and social media) by working closely with the Head of Marketing Operations & Lead Generation and the Digital Marketing Manager.
  • Create branding documents for internal communication and customer-facing marketing copy for products within the portfolio.
  • Support regional Marketing and Sales teams by providing sales enablement tools and product training.

Experience, skills and qualifications

Essential:

• Bachelor’s degree in Marketing or related field
• Fluency in Spanish and English C1-C2 is required – spoken & written
• Intermediate proficiency at minimum in Excel, Word, PowerPoint, SharePoint, and Canva.
• Demonstrable 3-5 years of experience in brand management and global brand initiatives
• A track record of innovative thinking and creative problem-solving in developing and executing effective and differentiated brand strategies
• Proven ability to analyze complex data sets, extract actionable insights, and refine brand strategies based on data-driven decisions
• Solid experience of working in global teams and understanding regional variations and the impact on customer requirements
• A proactive approach to staying ahead of emerging industry trends and technologies, adjusting brand strategies accordingly to maintain relevance and capitalize on new opportunities
• Strong influencing and communication skills with the credibility and gravitas to drive decision‑making
• Solid experience in briefing effective and impactful marketing assets for a wide variety of channels, including print and digital
• Strong organisation and planning skills with the ability to work under pressure

Desirable:

• Experience in successfully managing educational product portfolios within a global context, and an ability to tailor branding strategies to the unique needs of local audiences
• Ability to use a wide range of tools to deliver effective brand campaigns and assess data

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here: https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

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For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/