B2B Growth Marketing Manager (Paid Media & Hubspot)

Bluelight; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A prominent software consultancy is seeking a skilled B2B Marketing Specialist to join their team in Veracruz, Mexico. In this role, you will manage media planning and strategy, leveraging tools like HubSpot and Google Ads to drive campaign success. Candidates should have over 4 years of experience in performance marketing, strong analytical skills, and the ability to work both independently and collaboratively in a remote setting. Competitive salary and a generous benefits package await successful candidates.

Servicios

Competitive salary and bonuses

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Formación

• 4+ years of experience in B2B performance marketing or media buying.
• Experience in Staffing, Recruiting, or SaaS sectors is preferred.
• HubSpot certifications are highly preferred.

Responsabilidades

• Develop comprehensive B2B media plans targeting startups and enterprises.
• Serve as the internal expert for HubSpot, managing workflows and reporting.
• Optimize campaigns and analyze performance data for improvements.

Conocimientos

B2B marketing experience

HubSpot proficiency

Experience with LinkedIn Campaign Manager

Analytical mindset

Excellent communication skills

Self-motivated

Herramientas

Google Analytics 4

HubSpot Marketing Hub

Google Ads

Descripción del empleo

About Bluelight

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.

With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join our dynamic and diverse community.

About the Role

We are looking for a skilled individual to join our rapidly growing team at Bluelight. This position is ideal for someone who thrives in a fast‑paced, dynamic environment where everyone's opinions and efforts are valued and appreciated.

You will contribute to challenging and meaningful projects, developing high‑quality applications that stand out in the market.

We value continuous learning, personal growth, and hard work, offering a collaborative environment that promotes professional development.

Key Responsibilities

• B2B Media Planning & Strategy


• HubSpot Ownership: Serve as the internal subject matter expert for HubSpot, building workflows, lead‑scoring models, and attribution reports that connect ad spend to closed client deals.


• Strategic Planning: Develop comprehensive B2B media plans targeting decision‑makers at startups and enterprise companies who need to scale their engineering teams.


• Market Research: Conduct deep analysis to identify where our target audience (technical leaders) consumes content and how best to reach them.


• Innovation: Stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers.


• Sales Enablement: Advise the New Business and Account teams on recommended budgets and strategies to support their pipeline goals.


• Campaign Execution & Management: oversee multi‑channel execution with a heavy focus on LinkedIn Ads (Account‑Based Marketing) and Google Ads (High‑intent search).


• Vendor Management: Manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with our strategic vision.


• Full‑Funnel Analytics: Track B2B KPIs beyond just 'clicks', focusing on MQLs, SQLs, Cost Per Discovery Call, and Pipeline Velocity.


• Optimization: Analyze campaign data to identify areas for improvement, such as refining audience segments to improve lead quality.


• Budget & ROI Management: Manage and allocate media budgets effectively across channels to maximize CAC efficiency; maintain daily, weekly, and monthly budget pacing; identify opportunities for cost‑saving without compromising lead quality.

Skills & Qualifications

• 4+ years of experience in B2B performance marketing or media buying.


• Experience specifically in the Staffing, Recruiting, or SaaS sectors is a massive plus.


• HubSpot Proficiency is required: deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration.


• HubSpot certifications are highly preferred.


• Paid Media Expert: strong experience in paid platforms, specifically LinkedIn Campaign Manager (for B2B targeting) and Google Ads.


• Analytical Mindset: proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag).


• Strong Communication: excellent interpersonal skills with the ability to explain complex marketing data to non‑marketing stakeholders.


• Self‑Motivated: able to work independently in a remote environment while maintaining close collaboration with the team.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.


• Generous paid‑time‑off policy.


• Flexible working hours.


• Work remotely.


• Continuing education, training, conferences.


• Company‑sponsored coursework, exams, and certifications.

Employment Details

Seniority Level: Mid – Senior level

Employment Type: Full‑time

Job Function: Marketing and Sales

Industries: Software Development