Associate Brand Manager (ABM Kisses Seasons)

The Hershey Company; Región Centro; Presencial; MXN 35,000 - 50,000; Jornada completa

Descripción de la vacante

A leading confectionery firm is seeking an Associate Brand Manager for Kisses Seasons in Guadalajara, Jal. The successful candidate will develop marketing strategies to meet brand objectives, oversee significant aspects such as brand building, portfolio execution, and team development. Ideal applicants should have 3+ years in marketing, with a strong foundation in brand management and project management skills. This opportunity provides a chance to work within a dynamic team and influence key brand initiatives.

Formación

• 3+ years of marketing experience preferred.
• 2-3 years of brand marketing experience.
• Product development experience and successful launches.

Responsabilidades

• Assist in AOP planning and KPI setting.
• Collaborate on brand performance and consumer research analysis.
• Develop and launch innovations aligned with brand strategy.

Conocimientos

Marketing mix management

Financial KPIS (P&L & knowledge of RGM platforms)

Market analysis

Brand strategy

Product development

Project management

Tableau

Power BI

Nielsen

Analytical skills

Educación

Bachelor’s Degree in Marketing/Management

Herramientas

Tableau

Power BI

Nielsen

Descripción del empleo

Position Title

Associate Brand Manager (ABM) Kisses Seasons

Reports to Title

Brand Manager

Dept / Function

Marketing

Location

Guadalajara, Jal.

Summary

The ABM will develop and execute comprehensive marketing strategies to achieve brand and business objectives.

Key Responsibilities

The Associate Brand Manager is responsible to:

• Planning: Assist in AOP (annual brand plan) planning, alignment and KPI’s setting.
• Brand Building: Collaborate and execute brand performance + market trends + consumer‑research analysis to uncover insights for brand positioning development.
• Strengthen portfolio: Develop and ensure successful launch of innovations, ensuring alignment with brand strategy (OBPPC), identify and capitalize distribution opportunities and execute portfolio rationalization.
• RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
• Brand communication: Assist in annual communication planning (media, creative, POS, PR), alignment and KPI´s setting. Execute and monitor strategies.
• Team development: Develop coordinators and/or trainees reporting to him/her.

Hard Skills

a) Marketing mix management

b) Financial KPIS (P&L & knowledge of RGM platforms)

c) Market analysis

d) Brand strategy

e) Product development

f) Project management

g) Tools (Tableau, Power BI, Homescan, Nielsen, Iscam)

h) Communication & Media (planning + KPI analysis + management + budget)

i) Solid analytical skills to sort through data to make well‑reasoned conclusions and translate the learnings into action plans.

Key Qualities

Leadership skills, Attention to detail, Adaptability, Problem Solving, Negotiation, Communication and Collaboration with external and internal parties of the company and Proactivity and Creativity.

Responsibilities

• Planning
• Brand Building
• Portfolio Plan Execution
• RGM Plan Execution
• Team Development
• Communication plan Execution

Education

Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).

Experience

Marketing Experience: 3+ years (preferred)

• Brand marketing experience (as Brand Coordinator) 2-3Y
• Working knowledge of syndicated data (e.g., Nielsen, ISCAM, RIE).
• Product Development experience and successful launches
• Project management experience with stage gate process

Business Experience: 2+ years.

• Background in consumer‑packaged goods
• Experience in cross‑functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)