Social Media Specialist - Posizione Riservata A Candidati Appartenenti Alle Categorie Protette []

Generali Italia S.P.A. - Agenzia Di Monza Largo Xxv Aprile; Monza; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A prominent Italian manufacturing company based in Monza is seeking a Digital Marketing Specialist. The role involves optimizing digital marketing strategies, designing lead generation campaigns, and managing CRM tools. Candidates should have at least 4 years of experience and a degree in digital marketing or a related field. A stimulating work environment with smart working options is offered.

Servizi

Smart working: 1 day per week

Challenging projects

Stable international company

Competenze

• At least 4 years of experience in a digital marketing role.
• Excellent command of English at minimum B2 level.
• Experience in multi-country marketing projects is a plus.

Mansioni

• Design and implement lead generation campaigns.
• Optimize content for SEO.
• Monitor and analyze campaign performance.

Conoscenze

SEO Optimization

Lead Generation Campaigns

CRM Tools Management

Content Creation and Management

Data Analysis

Experience in B2B Marketing

Formazione

Degree in Digital Marketing or Artificial Intelligence

Strumenti

HubSpot

Salesforce

ActiveCampaign

Descrizione del lavoro

WHO WE ARE

Fluid‑o‑Tech Group is an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors. We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence.

THE ROLE

We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools.

MAIN RESPONSIBILITIES

• Optimize content for search engines (SEO) and contribute to organic positioning.
• Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic.
• Conduct interviews with clients and prospects to gather insights and strategic content.
• Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar).
• Use AI tools and prompting techniques to support marketing activities.
• Monitor campaign performance and optimize based on KPIs.
• Collaborate with the sales team to ensure alignment between marketing and conversion.

REQUIREMENTS

• Degree and/or postgraduate qualifications/master’s in Digital Marketing and/or Artificial Intelligence.
• At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high‑tech sectors.
• Experience in multi‑country projects is a plus.
• Excellent command of English (minimum B2 level).
• Proficient in digital tools and performance analysis, with a strong data‑driven mindset.

KEY PERSONAL QUALITIES

• Results‑oriented and open to experimentation.
• Autonomy, proactivity, and ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Strong collaborative attitude in cross‑functional teams.
• Ability to thrive in a fast‑paced environment with constantly shifting priorities.

WHAT WE OFFER

• The stability of an Italian company with international recognition in its reference markets.
• A stimulating and constantly evolving work environment, with high‑impact and challenging projects.
• Smart working: 1 day per week.

EEO STATEMENT

Generali Employee Benefits is committed to promote equal opportunities in employment. Candidates will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.