Senior Brand Manager, Aperitifs – Italy Growth Lead

Campari Group; Sesto San Giovanni; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A global branded spirits company in Sesto San Giovanni seeks an experienced Senior Brand Manager. In this role, you will develop comprehensive marketing strategies for the Campari brand, manage key activities, and align with multiple stakeholders. Candidates should have over 7 years of experience in brand management, preferably in luxury or beverage sectors. Strong analytical skills and a deep understanding of consumer behavior are essential. This role offers a dynamic environment to elevate our iconic brand.

Competenze

• At least 7 years of experience in brand management, preferably in multinational Luxury or Beverage companies.
• Strong capability to interpret sales performance and market trend metrics.
• Experience in budget and P&A management.

Mansioni

• Develop and deliver integrated marketing strategies and plans for the Campari brand.
• Execute the defined Marketing Plan through a 360° activation.
• Build and analyze brand profitability and performance, implementing corrective strategies.
• Manage sales forecasting for the upcoming 20 months.

Conoscenze

Brand management

Consumer understanding

Quantitative decision-making

Media communication strategy

Analytical skills

Formazione

University degree in Marketing

MBA

Descrizione del lavoro

A global branded spirits company in Sesto San Giovanni seeks an experienced Senior Brand Manager. In this role, you will develop comprehensive marketing strategies for the Campari brand, manage key activities, and align with multiple stakeholders. Candidates should have over 7 years of experience in brand management, preferably in luxury or beverage sectors. Strong analytical skills and a deep understanding of consumer behavior are essential. This role offers a dynamic environment to elevate our iconic brand.