Regional Marketing Manager Microbiology (FAST) - EMEA

bioMérieux SA; Firenze; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global leader in in vitro diagnostics is looking for a Regional Marketing Manager Microbiology for the EMEA region. The ideal candidate will have 3-5 years of marketing experience in the IVD sector, particularly in Microbiology diagnostics. Responsibilities include developing regional marketing strategies, managing launches, and collaborating with global teams. This role requires strong analytical skills, excellent communication abilities, and a willingness to travel 20-30% across the EMEA region. You will join a family-owned company that values innovation and public health.

Competenze

• 3–5 years of marketing experience within the IVD sector, ideally in Microbiology diagnostics.
• Experience in internationally distributed or cross‑country roles considered an asset.
• Willingness to travel across the EMEA region (approx. 20–30%).
• Strong knowledge of customer needs and trends.

Mansioni

• Support development of EMEA marketing strategy for Microbiology Fast solutions.
• Coordinate regional launch execution and readiness in line with Launch Excellence.
• Act as liaison between Global Product & Market Management and cluster/country marketing teams.
• Monitor usage and impact of marketing materials and prepare reviews.
• Build trust-based relationships across clusters.

Conoscenze

Marketing execution capabilities

Strong analytical skills

Proven project management skills

Communication abilities

Cross-functional collaboration

Fluency in English

Formazione

Master’s degree in Marketing, Life Sciences, Business or a related discipline

Descrizione del lavoro

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

We are looking for a Regional Marketing Manager Microbiology (FAST) - EMEA who will work and grow within the Clinical Operations department.

The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.

What will be your responsibilities?

You support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2). Operating under the guidance of the Regional Franchise Lead Microbiology, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.

You translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.

Your main missions will be the following:

Regional Strategy & Planning

• Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities.
• Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
• Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
• Support business reviews, annual planning, and market prioritization for Fast Microbiology.

Launch Management

• Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
• Track activation metrics and business performance; assess risks, propose corrective actions.
• Maintain pipeline visibility and support lifecycle management.

Global & Local Collaboration

• Act as liaison between Global Product & Market Management and cluster/country marketing teams.
• Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
• Facilitate best-practice sharing (communities of practice).

Operational Effectiveness

• Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
• Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.

Drive & Management by Influence

• Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
• Build trust-based relationships across clusters; drive alignment without direct authority.

Who are you?

• You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
• You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
• Experience in internationally distributed or cross‑country roles is considered an asset.
• You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
• You thrive in a matrix organization and excel at driving cross‑functional collaboration.
• You possess excellent communication abilities and proven project management skills.
• You are fluent in English, with additional European languages viewed as an advantage.
• You are willing to travel across the EMEA region (approximately 20–30%).

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.