Regional Marketing Lead

Jobbit; Roma; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global provider of surgical devices is seeking a Regional Marketing Lead. The ideal candidate will drive the go-to-market strategy and manage lifecycle for products in Italy and other regions. Responsibilities include developing brand plans, leading global marketing campaigns, and ensuring effective product launches. Candidates should have 3-6 years of marketing and product management experience in the pharmaceutical or MedTech industry, with strong expertise in CRM analysis, particularly Salesforce. Fluency in Italian and English is essential. This full-time position is mid-senior level and requires international travel up to 10%.

Competenze

• 3-6 years of local or regional marketing & product management experience.
• Experience in pharmaceutical/MedTech industry is a must.
• Good knowledge of operating room and consumables.

Mansioni

• Develop and execute regional marketing brand plans.
• Lead the implementation of global campaigns.
• Create training programs for the biosurgery portfolio.
• Manage and improve marketing technologies.

Conoscenze

Product management

Market analysis

CRM analysis (Salesforce)

Marketing campaigns

Team collaboration

Fluency in Italian and English

Formazione

University degree in marketing or relevant field

Master’s degree preferred

Strumenti

Salesforce

Salesforce Marketing Cloud

Seismic

Microsoft Excel

Descrizione del lavoro

Join to apply for the Regional Marketing Lead role at Jobbit

Be among the first 25 applicants

Michael Page

The Regional Marketing Lead will be driving the go-to-market strategy, commercialization, and lifecycle management of products for the Region (Italy, UK & Nordics). This role is critical in ensuring that the company's products meet market needs, drive sales, and comply with regulatory standards while enhancing customer satisfaction. This role will work closely with medical, sales, customer service, and cross‑functional teams to ensure effective product launches, market positioning, and ongoing product performance. The ideal candidate will have a strong background in product management, market & competitive analysis, and experience in the pharmaceutical/MedTech industry.

What You Will Do

• Strategy: Develop and execute regional marketing brand plans to support the company's long‑term growth initiatives, partnering closely with regional commercial and marketing teams.
• Expertise: Acquire deep knowledge in biosurgery products and competitors; monitor competitive landscape closely and implement strong competitive strategies to differentiate our product's value proposition.
• Campaigns Launch: Lead the implementation of global campaigns partnering closely with cross‑functional leads while maintaining brand visual identity and marketing spend effectiveness.
• Marketing Technology Experience: Manage, roll‑out, and continuously improve marketing technologies, including CRM platforms (e.g., Salesforce), Salesforce Marketing Cloud, and medical marketing content management platforms (e.g., Seismic, Medtube).
• Training Management: Develop a strong & competitive HCP training program for the biosurgery portfolio and implement it in the region in partnership with the regional MSL and Medical Affairs.
• Conceive, prepare, and moderate training & workshops for commercial teams regionally with senior stakeholders to ensure strong onboarding for new hires and refreshers for experienced sales staff on marketing collateral and technology tools.
• Qualifications: 3‑6 years of local or regional marketing & product management experience in the pharmaceutical/MedTech industry, knowledge of the operating room and consumables.
• Desirable: 2‑4 years of biosurgery expertise, experience with haemostats preferred.
• Marketing/product management experience (downstream) – demand generation, product positioning, marketing campaigns, KOL relationships, competitive intelligence.
• Excellent knowledge of the Italian market; European experience desirable.
• Strong experience in CRM (Salesforce) analysis, Marketing Cloud, sales enablement platforms such as Seismic, Excel and other Microsoft applications.
• Ability to drive change, engage the region, and work collaboratively in a fast‑paced, international matrix environment.
• Proven ability to deliver against expected outcomes and lead complex, cross‑organizational initiatives.
• University degree in marketing or another relevant field; master’s degree preferred.
• Fluency in Italian and English (oral and written).
• Willingness to travel up to 10 % internationally and 20 % nationally.

What We Value

• Customer First – We deliver extraordinary experiences.
• Accountability – We do what we say.
• Integrity – We do what is right.
• Inspired – We love what we do.
• One Global Team – We before me, always.

Our client is a global provider of surgical devices and biosurgery solutions, supporting surgeons, clinical teams, distributors, and OEM partners worldwide. Its portfolio includes industry‑leading brands offering barbed sutures, ophthalmic instruments, surgical knives, and advanced biosurgery technologies used across multiple medical specialties.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Manufacturing