PRODUCT MARKETING MANAGER - CITRIX

Arrow Electronics, Inc.; Lombardia; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A technology distribution company in Lombardia is seeking a Citrix Product Marketing Manager. The role involves developing go-to-market strategies, crafting product messaging, and conducting market research to enhance product positioning. Candidates should have over 5 years of product marketing experience in the technology sector and strong analytical skills. The position offers a competitive compensation package and a collaborative work environment.

Servizi

Competitive employee compensation package

Reliable work environment

Cooperative team

Professional development opportunities

Competenze

• 5+ years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning and customer segmentation.
• Exceptional analytical, organizational, and problem-solving skills.

Mansioni

• Develop and execute go-to-market strategies for new product launches and features.
• Craft product positioning and messaging for the partner community and end-consumers.
• Conduct market research and competitive analysis.
• Create and manage sales enablement tools like pitch decks and product demos.
• Measure and report on the effectiveness of product marketing initiatives.

Conoscenze

Market research

Product positioning

Communication skills

Analytical skills

Collaboration

Formazione

Bachelor’s degree in Marketing, Business, or related field

Descrizione del lavoro

Position: PRODUCT MARKETING MANAGER - CITRIX

Job Description: Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners.

We are seeking a Citrix Product Marketing Manager to join our dynamic team in EMEA. The successful candidate will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.

Responsibilities:

• Develop and execute go-to-market strategies for new product launches and feature releases
• Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end-consumers as well as internally for enabling the sales teams
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report against KPI’s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with industry analysts

Requirements:

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
• Minimum of 5 years of experience in product marketing within the technology or software industry
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas
• Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle
• Exceptional analytical, organizational, and problem-solving skills
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment

What is in it for you?

• Competitive and attractive employee compensation package
• Reliable & trusting work environment
• Cooperative team with flat structures and communication
• Professional and personal development

Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.