Product Marketing Manager

IAS ANALYSIS; Brescia; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading analysis firm in Italy is seeking a Product Manager to conduct market research, analyze business requirements, and support product launches. The ideal candidate will have over three years of experience in product management, preferably in the testing instrument or agricultural markets. Strong analytical skills and a Bachelor's degree in a relevant field are essential. Fluency in English and a willingness to travel are required for this role.

Competenze

• More than three years of experience as a product manager in the relevant industry.
• Excellent learning ability to understand company products quickly.
• Strong logical thinking, insight, and analytical skills.

Mansioni

• Conduct market research and demand analysis in the target region.
• Analyze business requirements and write product requirement documents.
• Support sales teams for product launches and marketing promotion.
• Manage product life cycles and coordinate operation plans.
• Analyze customer demand feedback and optimize product plans.

Conoscenze

Market analysis

Logical thinking

Product lifecycle management

Customer demand analysis

Formazione

Bachelor's degree in science and engineering or related fields

Descrizione del lavoro

Job Responsibilities

1. Conduct industry market research, demand analysis and competitive analysis in the target region and country, explore new products that match market demands or new application opportunities based on existing products, and promptly feed back to the company headquarters.

2. Be responsible for the research, planning and analysis of business requirements, convert business requirements into product requirements, and write product requirement specification documents.

3. Assist the product launch, support the sales team to complete the new product launch promotion work, support the product sales target.

4. Be responsible for the life cycle management of the product, including providing support and coordination for the operation plans and promotion plans in the early, middle and late stages of product launch.

5. Responsible for analyzing customer demand feedback and understanding internal demands, tracking product operation data, analyzing user feedback, formulating standardized product packages, and optimizing and iterating plans.

Job Requirements

1. Bachelor's degree or above, majoring in science and engineering or related fields.

2. More than three years of working experience as a product manager, with experience in the analysis of the testing and analysis instrument industry or agricultural markets such as feed and grain and oil crops.

3. Possessing excellent learning ability, one can quickly learn and understand the company's products and applications.

4. Strong logical thinking ability, good insight and analytical skills, capable of observing products and identifying opportunities from both customer needs and market opportunities perspectives simultaneously.

5. Fluent in English and able to accept frequent business trips within the region.