Product Manager - Aesthetics

ManpowerGroup; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'importante azienda farmaceutica cerca un Responsabile Marketing a Firenze per guidare la strategia e lo sviluppo del marchio. Il candidato ideale avrà esperienza nel marketing farmaceutico o nella gestione sanitaria e sarà responsabile di campagne promozionali, analisi di mercato e gestione di relazioni con soggetti chiave.

Competenze

• 2/3 anni di esperienza nella gestione sanitaria o nel marketing farmaceutico.
• Successo dimostrato in ruoli di marketing nel settore biotech/farmaceutico.
• Comprensione delle attività di previsione e principi finanziari di base.

Mansioni

• Guida dello sviluppo della strategia di marketing e piano quinquennale.
• Gestione del portafoglio prodotti secondo la strategia del marchio.
• Analisi approfondita delle tendenze e competitività.

Conoscenze

Gestione delle relazioni

Analisi di mercato

Creatività

Orientamento ai risultati

Descrizione del lavoro

Talent Solutions , part of Manpower Group, for an important pharmaceutical client based in Florence , is currently recruiting for a

to spearhead the management and development of our esteemed Brands.

He / She will be responsible for developing and executing product strategy, pricing and positioning, gathering customers requirements and market trends.

He / She will at all times be acting with the highest standards of integrity, in adherence to the code of conduct of the Group and in compliance with local and international laws and regulations.

MAIN ACTIVITIES AND RESPONSIBILITIES

• Drive the strategic development of marketing Brand Plan and a comprehensive 5-year plan for sustainable growth.
• Management of the products portfolio according to the brand strategy and investments
• Conduct in-depth analysis of trends, competition, and pioneer the identification of novel consumer insights.
• Implementation at 360° of launches : communication, activities and follow-up of sales
• Creation and management of communication campaigns.
• Develop and manage relationships with Scientific Societies and KOLs
• Develop promotional materials in line with country marketing strategy
• Analysis of the performances of the brand and of the competitors
• Ensure in country promotional budgets deliver commercial impact
• Work in synergy with the other company functions involved in brand development : Education, Medical Affairs, Training, Supply and Finance.

JOB REQUIREMENTS

• 2 / 3 years of experience in roles such as healthcare management or pharmaceutical marketing.
• Proven success with a track record in marketing roles within the biotech / pharmaceutical industry
• Sales track record of success within biotech / pharmaceutical or any other industry is a preferred
• Aesthetics medicine experience is preferred
• Ability to work with different stakeholders (Health Care Professionals, Key Opinion Leaders, Area Managers, Agencies)
• Forecast activities & Basic financial principles understanding
• Entrepreneurial mindset & results orientation
• English language proficiency verbally and in writing (Common European Framework : B2)

Work location : Florence