Operational Marketing Product Manager (Italy)

Pranarôm International S.A.; Pontone; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in the wellness industry is seeking a Marketing Manager to adapt global marketing strategies to local needs. The role involves leading local activation planning, conducting market research, and collaboration with sales teams. Ideal candidates will have a Master’s degree and relevant experience in the Pharma or Food supplements sector. Proficiency in Italian and English is essential, along with strong communication and analytical skills. This position offers opportunities for professional growth and development.

Competenze

• Master's degree in a relevant field required.
• Proven experience in operational marketing within the Pharma or Food supplements industry.
• Fluent in both Italian and English.

Mansioni

• Adapt marketing strategies to local needs.
• Lead local activation planning for marketing.
• Conduct market research and performance analysis.

Conoscenze

Marketing strategy adaptation

Trade marketing

Communication skills

Analytical mindset

Collaboration

Formazione

Master's degree in Business/Marketing/Management

Descrizione del lavoro

Responsibilities

• Adapt global marketing strategies to local market needs and consumer insights.
• Lead local activation planning: trade marketing, visibility, POS materials, campaigns, product animations.
• Develop and deliver commercial tools: cycle books, sales kits, training materials, merchandising.
• Conduct market research, competitor monitoring, and performance analysis (sell‑in/sell‑out).
• Provide recommendations to boost market performance and contribute to local forecasting.
• Collaborate with sales teams and KAMs on trade negotiations and ensure proper execution in the field.
• Manage project timelines, budgets, and KPIs, ensuring ROI on each activation.
• Organize and support commercial seminars and field visits to gather actionable insights.

Qualifications

• Master’s degree (Business / Marketing / Management).
• Relevant experience in operational marketing (Pharma / Food supplements).
• fluency in Italian and English.
• Strong communication and cross‑functional collaboration skills.
• Solid analytical mindset and ability to drive insights‑based recommendations.
• Strong sense of aesthetics and attention to detail.
• Organized, proactive, with the ability to manage multiple deadlines.
• Results oriented, commercial acumen, team‑building mindset.

Equal Opportunity Statement

We are an equal opportunity employer and value diversity in our workforce.

We are committed to creating an inclusive environment for all employees.