OOH Communication Manager

WPP Media; Milano; Ibrido; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading global media collective is seeking an OOH/DOOH Communication Manager in Milan. This role involves developing and executing innovative out-of-home advertising strategies and managing substantial budgets, aligning with overarching client objectives. The ideal candidate has extensive experience in international OOH/DOOH media, particularly in the Italian market, and excels in strategic leadership, analytics, and client relations. Benefits include competitive medical and retirement plans, hybrid working options, and a culture of respect and inclusion.

Servizi

Competitive medical benefits

Paid time off

Employee discounts

Competenze

• Minimum 5 years of experience in OOH/DOOH media planning.
• Expert-level understanding of international OOH/DOOH media markets.
• Fluency in both English and Italian.

Mansioni

• Define and execute OOH/DOOH advertising strategies.
• Drive innovation in OOH/DOOH campaign methodologies.
• Manage substantial OOH/DOOH media budgets.

Conoscenze

Strategic thinking

Analytical skills

Client-centric approach

Leadership capabilities

Communication skills

Formazione

Bachelor's degree in Marketing or related field

Master’s degree

Strumenti

Programmatic DOOH platforms

Analytics tools

Descrizione del lavoro

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary

As a OOH/DOOH Communication Manager, you will play a critical role in defining, developing, and executing advanced Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising strategies for our key international clients. This position requires a strategic visionary with expertise in the global OOH/DOOH landscape, including a strong understanding of the Italian market. You will be responsible for driving innovative media solutions, managing substantial budgets, and ensuring OOH/DOOH campaigns deliver exceptional strategic value and measurable ROI, thereby reinforcing WPP Media's market leadership.

Key Responsibilities

• Lead the development and champion high-level OOH/DOOH communication strategies that seamlessly align with overarching client business objectives, market dynamics, and emerging technological opportunities.
• Drive innovation in OOH/DOOH campaign methodologies, integrating programmatic approaches, advanced targeting, and dynamic content optimization across diverse international markets.
• Oversee the end-to-end strategic planning, buying, and optimization of complex, multi-market OOH/DOOH campaigns, ensuring best-in-class execution and results.
• Establish performance measurement frameworks for OOH/DOOH campaigns, leveraging advanced analytics to extract strategic insights and predict market trends.
• Command the preparation and presentation of high-impact strategic reviews for senior internal stakeholders and key international clients, influencing future media investment decisions and long-term strategy.
• Cultivate and manage high-level, strategic relationships with key international clients, acting as a primary OOH/DOOH advisor and ensuring proactive delivery of innovative, impactful solutions.
• Lead strategic negotiations with premium international OOH/DOOH vendors and technology partners to secure advantageous terms and pioneering opportunities.
• Act as a leader within WPP Media and the industry, proactively identifying competitive advantages and shaping future OOH/DOOH practices.
• Provide expert guidance, mentorship, and professional development to a team of OOH/DOOH planners and specialists, fostering a culture of innovation, excellence, and continuous learning.
• Oversee team workload, quality assurance, and operational efficiency, ensuring consistent delivery of high-caliber work products across all campaigns.
• Manage substantial OOH/DOOH media budgets, ensuring strategic allocation, diligent financial oversight, and maximized return on investment for clients.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field. Master’s degree is highly preferred.
• Minimum of 5 years of progressive experience in OOH/DOOH media planning and buying, preferably within a media agency or equivalent.
• Demonstrable expert-level understanding of international OOH/DOOH media markets, including deep familiarity with Italian market dynamics and global trends.
• Exceptional strategic thinking, analytical, and data interpretation skills, with proven experience in driving data-driven media strategies and delivering measurable business outcomes.
• Advanced proficiency in specialized OOH/DOOH planning software, programmatic DOOH platforms, ad servers, and analytics tools.
• Superior communication, negotiation, and presentation skills, with the proven ability to articulate complex strategies to diverse, senior audiences and effectively influence decision-making.
• Strong leadership capabilities, with a track record of successfully mentoring, developing, and leading high-performing teams in a fast-paced environment.
• Possesses a deeply client-centric approach, taking full ownership of strategic results and consistently delivering innovative, impactful solutions.
• Fluency in both English and Italian is essential for managing international campaigns involving the Italian market.
• Proven experience with global OOH/DOOH campaign coordination and multi-market media strategies.
• A strong network within the OOH/DOOH industry across multiple regions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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