Media Planner

WPP Media; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A media and creative agency in Milano seeks a Senior Linear Planner responsible for designing and optimizing offline media plans across TV, Print, and Radio. This role requires strong analytical capabilities and independent project management experience. The ideal candidate will have 3-5 years in media planning, expertise in industry tools, and excellent command of English. Competitive benefits and a hybrid working environment are offered to support employee growth and collaboration.

Servizi

Competitive medical and retirement plans

Paid time off

Employee discounts

Mental health awareness days

Competenze

• Minimum of 3-5 years of experience in media planning, preferably within a Media Agency.
• Strong analytical and strategic capabilities with complex data interpretation.
• Excellent command of English (written and spoken).

Mansioni

• Design and implement complex offline media plans ensuring optimal performance.
• Conduct competitive analyses, translating data into strategic insights.
• Present plans and analyses to communicate results and recommendations.

Conoscenze

Analytical capabilities

Teamwork

Attention to detail

Project management

Formazione

Bachelor’s degree or equivalent

Strumenti

Kubik

Arianna

Kimono

AQX

MCS

NetBox

Descrizione del lavoro

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.

Key Responsibilities

• Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.
• Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.
• Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.
• Actively participate in the definition of communication strategies, contributing data‑driven insights and analytical perspectives.
• Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.
• Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.

Requirements

• Minimum of 3‑5 years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media.
• In‑depth knowledge and proven experience in TV, Print, and Radio planning.
• Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights.
• Independent and proactive in project management, capable of working on multiple projects simultaneously.
• Excellent attitude for teamwork and collaboration.
• Precision, meticulous attention to detail, and a strong results‑oriented approach.
• Bachelor’s degree or equivalent cultural background.
• Excellent command of English (written and spoken).
• Excellent proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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