MARKETING SPECIALIST FABRIC CLEANING ITALY

Unilever; Roma; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading multinational company in Rome is seeking a Fabric Cleaning Brand Specialist to contribute to the development of a national marketing plan. The role involves analyzing market data, supporting campaign execution, and collaborating with creative teams. Ideal candidates should have a degree in Business Administration or Marketing and possess strong communication skills. This position offers personal development and dynamic work culture.

Servizi

Daily meal reimbursement

On-the-job training

Learning and upskilling platforms

Company laptop

Competenze

• Experience in brand management or marketing department for 3+ years, preferably in FMCG.
• Ability to analyze sales data and market trends.
• Interest in consumer understanding and marketing communications.

Mansioni

• Support the Laundry Marketing Lead in developing the national Brand Marketing Plan.
• Monitor brand and competitor performance metrics monthly.
• Drive influencer partnerships to amplify brand presence.

Conoscenze

Team player

Strong communication skills

Creative mindset

Proactive attitude

Consumer-centric mindset

Formazione

Degree in Business Administration or Marketing

Strumenti

Microsoft Excel

Microsoft PowerPoint

Descrizione del lavoro

Overview

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. Unleash your curiosity, challenge ideas, and use your energy to make this happen. Our business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

In this context, Italy Home Care Business Unit (BU) is in the top #15 cells within HOME CARE Unilever Global business. With portfolio of loved brands such as Lysoform, Coccolino, Svelto and Cif. Every day, many Italian consumers use our products to find products with superior performance to make everyday cleaning experience simpler and satysfing.

JOB PURPOSE:

We’re looking for a Fabric Cleaning Brand Specialist to join our team within the Unilever Home Care Italy team, in one of our most strategic and dynamic category within the local team.

The successful candidate will be responsible for supporting the Laundry Marketing Lead in the development of the national Brand Marketing Plan (BMP) for fabric cleaning category, to meet Business Unit ambitions and goals.

Main areas of scope of work: monitoring and reporting consumers data and markets to guide insights to craft strategic category plans, deploy global innovation to fit Italian consumer and market context, lead the crafting of win in social digital campaigns to support the growth of our power brands (Coccolino & Lysoform), with excellence collaboration across cross-functional and marketing local and international teams.

This position is based in our Rome office HQ.

KEY RESPONSIBILITIES

• Responsible for brand and competitors performance an a nalyse in market to guide insights, evaluating support activities on a monthly basis;
• Support the Marketing Manager to develop and deploy global marketing plan by planning and executing integrated activity schedule across consumers touchpoints;
• Leads adaptation of brand communication assets from global marketing (TVC, Digital Assets, POS materials) to dial up unmissable execution for our brands;
• Partner with creative and media agencies to deliver always-on content, campaign bursts, and real-time cultural activations to win in social;
• Drive influencer and creator partnerships that authentically amplify the brand and connect with communities at scale;
• Stay ahead of platform innovations, digital trends, and cultural shifts to keep Coccolino & Lysoform future-fit and emotionally resonant with Italian consumers;
• Define and track performance KPIs (reach, engagement, sentiment, conversion), using insights to optimize and evolve our approach;
• Monthly control of brand budget;
• Assist in the brand’s day to day operational activities;
• Builds productive working relationship with Trade Marketing, Global Marketing, R&D, CMI, Finance and Supply Chain to manage the brand’s day to day operations.

WHAT YOU NEED TO SUCCEED

EXPERIENCES & QUALIFICATIONS:

• Degree in Business Administration, Marketing or a related field;
• +3 years experience in brand management or marketing department. Experience in FMCG preferred, but not necessary;
• Ability to analyze sales data and market trends to support strategic decisions;
• Interest in consumer understanding, marketing communications and social-first strategies.
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint;
• Fluent in Italian and English (B2).

SKILLS

• Team player with consumer centric mindset and strong result orientation;
• Strong communication skills and proactive attitude;
• High level of adaptability to cope with the dynamic nature of FMCG industry;
• Aesthetic eye and sensibility, creative mindset and "out-of-the-box" thinking;
• Willingness to learn and adapt to new tools, technologies, and methodologies;
• Entreprising spirit, know how to prioritize activities and when raise hand – we work as a team but each of one contributes autonomously to the final goal;
• No prior experience in the laundry category required — what matters is your ability to think big, act fast, and connect emotionally with people.

WHAT WE OFFER

• A challenging role in a multinational, innovative and dynamic company.
• Personal development.
• On-the-job training.
• Availability of learning and upskilling platforms.
• Company laptop.
• Daily meal reimbursement.

LEADERSHIP

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• AGILITY: Explores the world around them, continually learning and developing their skills.

ARE YOU EXCITED TO CRAFT THE HOME CARE FUTURE?

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. If you require any support or access requirements, please advise us at the time of your application so that we can support you through your recruitment journey.