Marketing Programs Manager

Medium; Emilia-Romagna; Ibrido; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading technology solutions firm is seeking a Marketing Programs Manager to drive high-impact marketing initiatives. This role focuses on creating strategies for both strategic accounts and broader segments, working collaboratively across teams to ensure effective campaign execution. The ideal candidate has over 10 years of B2B marketing experience, particularly in Account-Based Marketing, and a strong ability to translate complex concepts into impactful messaging. This position offers a competitive compensation package, flexible work arrangements, and opportunities for professional growth.

Servizi

Competitive compensation package

Flexible work arrangements

Opportunities for professional growth

Competenze

• 10+ years of experience in B2B marketing roles.
• Experience marketing hardware or complex technology solutions.
• Proven ability to work closely with sales and product teams.

Mansioni

• Develop integrated marketing program strategies.
• Serve as internal market expert to guide program design.
• Coordinate with teams to ensure marketing program effectiveness.

Conoscenze

B2B marketing experience

Account-Based Marketing expertise

Strong project management skills

Excellent communication skills

Formazione

Bachelor’s or Master’s degree in physics, engineering, or related field

Descrizione del lavoro

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Programs Manager in Bulgaria.

This role offers the opportunity to lead high-impact marketing programs in a cutting-edge technology environment. You will develop and execute strategies for both strategic accounts and broader market segments, driving engagement, awareness, and revenue. As the internal expert on the market, customers, and competition, you will define program goals, shape messaging, and guide cross‑functional teams to implement campaigns across digital, field, and event channels. The environment is collaborative, fast‑paced, and data‑driven, rewarding strategic thinking, creativity, and hands‑on program management. You will have a direct influence on how marketing initiatives support sales and product success while shaping the company’s market presence. This is an ideal role for a marketing leader passionate about ABM and complex technology markets.

Accountabilities

• Develop and lead integrated marketing program strategies, including Account-Based Marketing for top‑tier accounts and broader campaigns for other segments
• Serve as the internal market expert, understanding customer challenges, competitive dynamics, and market trends to guide program design
• Coordinate planning and execution with sales, product, content, digital, and field marketing teams to ensure alignment and program effectiveness
• Define content needs and messaging focus for campaigns, collaborating with product marketing and content teams to translate complex technical concepts into clear narratives
• Oversee the rollout and execution of marketing programs across multiple channels including web, email, social, and events
• Monitor program performance against KPIs and recommend improvements to optimize results

Requirements

• 10+ years of experience in B2B marketing roles, with proven expertise in Account-Based Marketing and tiered account strategies
• Experience marketing hardware, deep-tech, or complex technology solutions
• Demonstrated ability to work closely with sales and product teams to drive measurable business outcomes
• Bachelor’s or Master’s degree in physics, engineering, or related technical field is advantageous
• Strong ability to learn complex scientific and technical concepts quickly and apply them to marketing strategies
• Excellent project management, collaboration, and cross‑functional leadership skillsStrategic thinker with a data‑driven mindset and experience defining and tracking KPIs
• Exceptional communication skills to translate technical solutions into compelling, audience‑appropriate messaging

Benefits

• Competitive compensation package aligned with role and experience
• Opportunities to work on innovative, high‑impact technology initiatives
• Exposure to cross‑functional teams and global markets
• Collaborative and fast‑paced work environment that encourages ownership and creativity
• Flexible work arrangements and professional growth opportunities

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.