Marketing Operations Analyst

Docplanner; Roma; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading healthcare platform in Rome is seeking a Marketing Operations Analyst to optimize lead management and improve marketing-to-sales conversion efficiency. The ideal candidate will analyze performance data, collaborate with Sales teams, and enhance lead workflows. A Bachelor's degree and 2–3 years of relevant experience are required. Benefits include competitive compensation, stock options, and a smartworking policy.

Servizi

Total compensation aligned with experience

Stock options Plan after 6 months

Welfare for you and your family

Tickets restaurant

Smartworking policy 50%

Growth opportunities in Tech Healthcare

Competenze

• 2–3 years of experience in Marketing Operations or similar.
• Strong understanding of conversion metrics (CPL, CAC, etc.).
• Excellent attention to detail.

Mansioni

• Monitor and ensure qualification and follow-up of leads.
• Analyze marketing and sales performance data.
• Collaborate closely with the Sales team.

Conoscenze

Analytical mindset

Collaborative work

Understanding of marketing performance

Fluency in English

Formazione

Bachelor’s degree in Marketing, Economics, Business Administration

Strumenti

HubSpot

Salesforce

Descrizione del lavoro

Company Description

MioDottore, part of Docplanner Group, in a mission to "helping people live longer, healthier lives", is the world's largest healthcare platform, serving patients and healthcare ecosystems in 13 countries across Europe and LATAM. We develop digital Apps and software solutions for doctors, clinics, hospitals, and patients to streamline the healthcare process. Key features include free doctor reviews, instant Online appointment booking, and a network of nearly 2 million healthcare professionals serving over 260,000 customers globally.

Backed by leading VCs like Goldman Sachs, One Peak Partners, Point Nine, and Target Global, MioDottore counts more than 500 people and the company has been growing organically since 2015, reaching roughly 9.6M unique patient visits and 3M bookings every month. Today is positioned as the Italian and Global healtech operating system.

How you’ll contribute

We are seeking a Marketing Operations Analyst to support our Business growth by optimizing Lead Management processes and improving marketing-to-sales conversion efficiency. The ideal candidate will play a key role in ensuring the accurate tracking and handling of marketing-generated leads, facilitating alignment between Marketing and Sales teams, and contributing to the continuous improvement of conversion rates throughout the funnel.

Key Responsibilities

• Monitor and ensure the accurate qualification, assignment, and follow-up of leads across all funnel stages.
• Analyze marketing and sales performance data to identify trends, bottlenecks, and optimization opportunities.
• Collaborate closely with the Sales team to ensure timely follow-up on leads and effective management of longer sales cycles.
• Develop and maintain reports and dashboards tracking key performance indicators (lead generation, MQL, SQL, conversion rates, pipeline velocity, etc.).
• Design and optimize lead management workflows and operational processes to enhance efficiency and data accuracy.
• Manage and continuously improve CRM and marketing automation systems, ensuring data integrity and alignment across teams.

Qualifications

We are looking for

• Bachelor’s degree in Marketing, Economics, Business Administration or a related field.
• 2–3 years of experience in Marketing Operations, Business Analysis, or a similar analytical role.
• Strong understanding of marketing performance and conversion metrics (CPL, CAC, MQL→SQL, ROI, conversion rate, etc.).
• Hands-on experience with HubSpot or Salesforce
• Strong analytical mindset with excellent attention to detail.
• Ability to work collaboratively in cross-functional environments.
• Fluency in English (written and spoken).

Additional Information

What We Offer

• Total compensation aligned with your experience
• Stock options Plan after 6 months
• Welfare for you and your family
• Tickets restaurant
• Smartworking policy 50%, based in Rome
• Growth opportunities in a top-tier Tech Healthcare environment

Selection process:

• Phone/video screening with HR
• Interview with Lead Generation Marketing Manager and Sales Excellence Manager
• Interview with Head of Marketing