Marketing Manager, Italy and Turkey

Taboola; Turbigo; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading performance-driven advertising company is seeking a Marketing Manager in Milan to drive growth in Italy and Turkey. The ideal candidate will have 4 years of B2B marketing experience and be proficient in both Italian and English. Key responsibilities include developing a marketing strategy, managing PR efforts, and executing data-driven campaigns. This full-time role offers a hybrid working model and various employee benefits including stock options and annual leave.

Servizi

25 days of annual leave

Stock options

Office lunch options

Charity days

Collaborative work environment

Competenze

• 4 years experience in B2B marketing, preferably in SaaS/Tech.
• Native or high professional proficiency in Italian; high in English required.
• Strong operational discipline and ability to manage multiple work streams.

Mansioni

• Develop and execute marketing strategy to drive growth.
• Elevate brand presence through high-impact industry events.
• Drive local PR efforts to boost brand awareness.

Conoscenze

B2B marketing experience

Project management

Communication

International collaboration

Commercial awareness

Proficient in Italian

Proficient in English

Strumenti

Salesforce

G-Suite

AdTech ecosystem

Descrizione del lavoro

Overview

Realize your potential by joining the leading performance-driven advertising company!

Now is a great time to join Taboola! We are looking for a smart, driven and structured/creative Marketing Manager to support ambitious growth targets for Italy (80% of the role) as a mature region and Turkey (20% of the role) as an expansion market. The role requires leading the local marketing efforts to reflect the growth and is located in our Milan office. The Marketing Manager is a full-time position and will collaborate closely with the regional Country Managers and Sales teams in Italy and Turkey as well as Marketing Operations, Content Marketing, Design and other functions to execute the marketing plan with the goal to drive business growth in the different regions. This role enables creative testing of new formats and engagement tactics to continuously optimize our regional presence.

We’re looking for a candidate with a can-do attitude who has excellent skills in project management, collaboration and communications and a drive to learn!

To thrive in this role youll need

• Experience: 4 years in B2B marketing (SaaS/Tech preferred) with experience executing campaigns that contribute to business growth.
• Language: Native or high professional proficiency in Italian; high professional proficiency in English (written and spoken) are essential.
• Project Management: Strong operational discipline. Ability to independently manage multiple work streams and prioritize conflicting demands to deliver projects on time.
• Communication: Clear, concise and effective communication style. Proven ability to manage senior stakeholders and professionally align expectations.
• International Collaboration: Experience working in a hybrid international structure capable of driving initiatives autonomously while reporting to a remote manager.
• Commercial Awareness: Understanding of sales cycles and the ability to link marketing activities to business outcomes and efficiency.

Bonus points if you have

• Commercial Awareness: Understanding of sales cycles and the ability to link marketing activities to business outcomes and efficiency.
• Execution: Ability to balance strategic planning with operational execution (e.g., copywriting, asset localization, event logistics).
• Tools & Knowledge: Experience with Salesforce, G-Suite and the AdTech ecosystem is a plus.

How youll make an impact

• Strategic Growth & Culture: Partner with Sales leadership to develop and execute a high-performing marketing strategy that leverages local business culture to drive ambitious growth in Italy and strategic expansion in Turkey.
• Events & Brand Presence: Elevate Taboola regional profile by identifying and executing high-impact industry events (e.g., IAB Intersections) and hosted formats (e.g., Masterclasses) across both markets ensuring every activation drives measurable ROI.
• PR & Communications: Drive local PR efforts in Italy to boost brand awareness and executive visibility including securing local bylines, interviews and adapting global data stories for the local market with the support and management of our local PR agency.
• Content Localization (Italy): Independently localize and adapt global content assets for the Italian market ensuring cultural relevance and high-quality storytelling that resonates with local publishers and advertisers; manage external translations for Turkey where necessary.
• Customer Engagement: Drive customer retention and loyalty through strategic client engagement ranging from exclusive hosted events to targeted gifting initiatives aligned with business goals.
• Campaign Execution: Manage data-driven paid and organic campaigns to generate leads and brand awareness, ensuring all messaging is culturally adapted to resonate with local decision-makers.
• Performance Analysis: Translate marketing activities into meaningful reports using Salesforce and QlikSense to enable informed decisions and resourcefully optimize the regional budget.
• Product & Ecosystem Mastery: Become an expert in Taboola ecosystem (Publishers, Advertisers and Agencies) to effectively market our full suite of solutions with a specific focus on driving adoption of Realize, our performance marketing platform.

Why Taboola

Taboola offers a collaborative environment with growth potential where your contribution is valued. We are an equal opportunity employer and value diversity in all forms, committed to creating an inclusive environment for all employees.

• Hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names in the business across publisher partners and advertiser clients.
• Enjoy 25 days of annual leave (full-time roles), stock options, lunch options at the office, charity days and more.

Ready to Realize your potential

By submitting your application, you consent that any personal information you provide will be subject to Taboola Employee Data Policy. Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube and the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize Taboola powerful ad platform reaching approximately 600M daily active users. Publishers like NBC News, Yahoo and OEMs such as Samsung, Xiaomi and others use Taboola technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms and unmatched scale.

Required Experience: Manager

Location: Milan, Lombardy, Italy