Marketing Director Adult Immunization

GSK; Verona; Ibrido; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

A leading biopharma company in Verona seeks a Marketing Director for Adult Immunization to lead strategies that enhance public health. You will execute national marketing plans and collaborate with various teams to ensure impactful campaigns. The ideal candidate will have extensive commercial marketing experience within the healthcare sector, along with strong skills in digital marketing. This hybrid role demands effective leadership and the ability to work with cross-functional teams to deliver high-quality results.

Competenze

• Significant experience in pharmaceutical or healthcare marketing.
• Experience managing budgets with measurable results.
• Proven experience in HCP engagement plans.

Mansioni

• Lead national marketing strategy for adult immunization.
• Collaborate with medical, market access, and sales teams.
• Monitor market trends and customer insights.

Conoscenze

Commercial marketing experience

Digital marketing approaches

Cross-functional collaboration

Leadership

Analytical skills

Formazione

Bachelor’s degree in business or related field

Descrizione del lavoro

Marketing Director Adult Immunization

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

You will lead marketing for adult immunization in Italy. You will design and deliver patient‑ and provider‑focused strategies. You will work across country, regional and global teams to shape launch and growth plans. We value clear thinking, collaborative leadership, and a bias for action. This role offers growth, the chance to make a real public health impact, and direct contribution to GSK’s mission of uniting science, technology and talent to get ahead of disease together.

Responsibilities

This role will provide you the opportunity to lead key activities to progress your career. These responsibilities include some of the following:

• Lead development and execution of the national marketing strategy for adult immunization, aligned with regional and global priorities.
• Work closely with medical, market access, sales, insights and regulatory teams to create practical, compliant plans.
• Translate customer and patient insights into segmented HCP and adult population engagement plans across channels.
• Plan and manage launch readiness activities, including local implementation, training needs and measurement of outcomes.
• Define and track key performance indicators and deliver regular, clear performance updates to stakeholders.
• Manage budgets, agency partners and a small team or matrix contributors to deliver high‑quality campaigns and activation.
• Provide leadership and guidance to a team of Brand Managers, ensuring their professional growth and development and fostering an environment that encourages skill enhancement, strategic thinking, and collaboration.
• Steer cross‑functional teams (including Medical, CGA, Market Access, Sales, Finance, etc) to deliver portfolio objectives and maximize impact.
• Develop and execute multichannel marketing campaigns, including digital, omnichannel and field activities, tailored to HCPs and other key audiences.
• Monitor and analyze market trends, competitive landscape and customer insights to inform strategy and identify growth opportunities. Define sales forecasts and demand plans in partnership with Finance and Supply.
• Ensure compliance with promotional review processes and regulatory requirements.
• Foster a culture of collaboration, open communication and continuous improvement across teams.

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in business, life sciences, public health or related field.
• Significant commercial marketing experience in pharmaceuticals or related healthcare sectors.
• Experience working in Italy or with Italian healthcare systems and stakeholders.
• Proven experience in developing HCP and adult population engagement plans across field and digital channels.
• High familiarity with digital and omnichannel marketing approaches.
• Track record of cross‑functional collaboration with medical, regulatory, market access and sales teams.
• Experience managing budgets and delivering measurable commercial results.
• Experience in leading cross‑functional teams and managing complex projects.
• Excellent communication skills (verbal, written, and presentation) in English and Italian.
• People management experience or proven leadership in a matrix environment.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Advanced degree such as MBA, MPH or equivalent.
• Prior experience in vaccines or adult immunization marketing.
• Experience leading launches or major brand growth initiatives.
• Strong analytical skills and comfort using data and insights to drive decisions.

Location and Working Model

This role is based in Verona, Italy. The position is hybrid, with regular in‑person collaboration expected. Travel across Italy and occasional regional travel may be required.

What you bring

You bring clear, direct communication. You use evidence to make decisions and welcome challenge. You build trusted relationships across teams and external partners. You are focused on impact for patients and on developing others. You act with integrity and accountability.

We want to hear from you

If this role matches your experience and ambition, please apply. Join us and help shape adult immunization in Italy while growing your career and contributing to meaningful public health outcomes.

Closing Date for Applications: 11/01/2026 EOD

Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any specific adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [e-mail]. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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