Marketing Automation Manager

Hitachi Vantara Corporation; Roma; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading technology firm is seeking a Marketing Automation Manager to lead and optimize marketing automation initiatives. This role includes campaign management, data integration, and cross-team collaboration to drive measurable impact. The ideal candidate has 5+ years in marketing automation and a strong understanding of data-driven marketing strategies. Competitive benefits are offered, supporting financial, physical, and mental well-being.

Servizi

Employer-sponsored medical plan

Life insurance

Annual leave

Hospitalization insurance

Annual rice allowance

Competenze

• 5 years of experience in marketing automation, CRM, or digital marketing.
• Hands-on experience with Oracle Eloqua (certification is a plus).
• Strong understanding of campaign performance analysis and marketing KPIs.
• Excellent communication and organizational skills.

Mansioni

• Lead planning and execution of marketing automation campaigns.
• Ensure smooth integration between Eloqua and Salesforce.
• Collaborate with teams to deliver impactful communications.
• Research trends and best practices in marketing automation.

Conoscenze

Marketing automation

CRM management

Data-driven marketing

Project management

Lead nurturing

Formazione

Bachelor's degree

Strumenti

Oracle Eloqua

Salesforce

Descrizione del lavoro

Overview

Description

The opportunity: We are looking for a Marketing Automation Manager to lead and optimize our marketing automation initiatives across the organization. This role will be responsible for planning, executing, and enhancing automated marketing campaigns. The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

The position is based in the Philippines, with selected locations in Europe. There is no relocation requirement.

Responsibilities

• Lead the planning, execution, and optimization of marketing automation campaigns, manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs.
• Ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.
• Collaborate with content, design, and sales teams to deliver consistent and impactful communications.
• Maintain database health, compliance, and best practices for email and marketing automation, and research trends, new tools, and best practices in marketing automation to drive continuous improvement.
• Ensure compliance with applicable external and internal regulations, procedures, and guidelines.
• Live Hitachi Energy\\'s core values of safety and integrity, taking responsibility for actions while caring for colleagues and the business.

Your background

• You hold a bachelor’s degree.
• 5 years of experience in marketing automation, CRM, or digital marketing.
• Hands-on experience with Oracle Eloqua (certification is a plus). Familiarity with Salesforce (preferably Marketing and/or Sales Cloud).
• Knowledge of campaign performance analysis and marketing KPIs.
• Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping.
• Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously.
• Proactive, analytical, and results-driven mindset with strong communication skills.

More about us

We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us – in work and out. For this role, depending on grade and experience, we offer the following employee benefits:

• Employer-sponsored medical plan (inc. dental care and optical).
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
• Hospitalization Insurance.
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).
• Annual rice allowance.
• SSS, HDMF, and Philhealth Coverage.

*Benefits are subject to the respective plan rules.

We can provide more information during the recruitment process

Accessibility

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

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