Junior Wholesale Activation Manager

adidas; Milano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global sportswear company in Milan is seeking a trade marketing specialist to execute the Omni-channel plan for selected accounts. This role requires managing marketing strategies and engaging consumers both online and offline. Ideal candidates will have over 2 years in sales or marketing, fluency in Italian, and strong project management skills. This position offers annual bonuses, gym access, and more.

Servizi

Annual bonus

Gym and Sports opportunities

Free access to self-learning platform

Employee Assistance Program

Competenze

• 2+ years of sales and/or marketing experience.
• Fluency in Italian.

Mansioni

• Implement Activation plans across channels.
• Support Account Marketing Plans.
• Contribute to GTM process.
• Execute omnichannel strategies.
• Coordinate campaigns with Brand Comm.

Conoscenze

Trade/brand marketing experience

Project management

MS Office proficiency

Digital funnel knowledge

Problem solving

Descrizione del lavoro

Execute of the holistic Omni-channel plan for selected Accounts in accordance with global and EUROPE guidelines and the local strategic plan in order to:

• guarantee the visibility of company’s key concepts at the point of sales (online & offline)
• achieve business and marketing objectives for the different categories, thus increasing the sell-out
• reach out the adidas consumer aiming at exciting, engaging and converting intention to buy into sales.

What you’ll do:

• Implement, in the Wholesale Channel, the Activation plans across online and offline channels, media platforms included.
• Support Account Marketing Plans for assigned accounts in collaboration with Sales Team and DPC & DSM.
• Contribute to the GTM process key steps, including the implementation of appropriate channel activation sell-in tools at Sales Launch period.
• Drive the perfect execution with omnichannel approach both in digital stores and physical POS ( the coordination of space planning, POS ordering, VM planning…)
• Implement the most effective and inspiring consumer journey leveraging on Global toolkit or creating local contents, across accounts’ channels or media platforms to hit brand desire and increase sell-out, measuring and reporting generated goals and ROI.
• Execute and coordinating campaigns and messaging in partnership with Brand Comm, Media, Newsroom,Culture Marketingand SpoMa teams sticking to the Seasonal Campaigns calendar and Category strategy.
• Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines.
• Support briefing of agencies to execute the campaigns and special projects at POS and on .com.
• Constantly check assigned budget, in line with line Manager’s guidelines and in full respect of internal NTP procedures.
• Assist in gathering feedback to EUROPE Channel Activation on performance of concepts and on toolbox readiness.

Skills you’ll need:

• Experience in trade/brand marketing and/or sales (preferably in wholesale and in the sporting goods industry).
• Project management experience: to execute integrated projects in all phases from plan, internal sharing & approvals, implementation of high-quality outcomes, time & costs management, tracking, reporting and final evaluation (ROI).
• Advanced user of MS Office suite of products.
• Good level of digital funnel and levers to influence parameters.
• Strong commitment and accountability, problem solving & flexible attitude.

Main Requirements:

• 2+ years of sales and/or marketing experience.
• Italian Mother tongue.
• Annual bonus.
• Gym and Sports opportunities.
• Free access to self-learning platform.
• Employee Assistance Program (personal counselling).

The role will be based in our new office in Porta Nuova Milano!

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION:Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY:Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY:Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT:Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.