Group Brand and Social Communication Specialist

doValue; Roma; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading financial services provider in Rome seeks a Group Brand and Social Communication Specialist to enhance media relations and develop social media strategies. The ideal candidate will have 3-4 years of relevant experience, strong communication skills, and the ability to handle multiple projects in a fast-paced environment. This role involves collaboration with internal teams and stakeholders to ensure effective corporate communication.

Competenze

• 3-4 years' experience in Media Relations or Public Relations.
• Advanced English skills.
• Ability to work effectively within a team.

Mansioni

• Lead development of social media communication plans.
• Manage media relations for brand issues.
• Coordinate internal communications effectively.

Conoscenze

Excellent oral communication skills

Strong writing skills

Project management skills

Ability to multitask

Social Media tools proficiency

Formazione

Bachelor’s degree in communications or related field

Master's Degree in Administration & Management, Marketing & Comms

Strumenti

Microsoft Word

PowerPoint

Excel

Media monitoring software

Descrizione del lavoro

Overview

The Group Brand and Social Communication Specialist is involved in all aspects of the development and implementation of doValue´s communication strategies. This role is responsible for promoting and protecting the company's reputation by developing and executing media strategies and plans for brand building / innovation, corporate promotions and corporate communications / affairs initiatives using various media collaboration with Communications Team.

Main Responsibilities

• Leading in the developing, implementing and measuring external social Media based communication plans
• Manage day-to-day media relations / media requests for brand and corporate issues
• Collaborate with internal stakeholders and subject matter experts in a timely manner to determine appropriate media responses via various channels
• Develop written materials media standby statements on brand and corporate issues as required
• Assist in the development and implementation of Brand PR programs to support brand building, initiatives / innovation / corporate promotions
• Help oversee program execution from kick off through to completion
• Provide guidance and direction to partners and support the reviewing of all Brand PR materials to ensure communication is accurate, relevant and consistent with overall corporate messaging and positions
• Provide guidance to ensure coordination and communication of messages / news to external audiences well coordinated with internal comms
• Evaluate the effectiveness of media programs and communicate results back to business
• Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements
• Serve as senior editor and provide communications content for Intranet
• Serve as liaison to IT
• Lead responsibility for daily News Briefs process with assistance from communications coordinator
• Develop and manage external corporate and local community events in support of corporate giving strategy
• Any other duties as assigned

COMPETENCIES and SKILLS REQUIRED TO PERFORM THE ROLE

• Bachelor’s degree in communications, Journalism, Public Relations or related field
• 3-4 years' experience working in a Media Relations role or in Public Relations
• Must possess excellent oral, written and interpersonal communication skills with strong writing and editorial abilities
• Highly organized with the ability to multitask.
• Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relation tools.
• Demonstrated success with Social Media tools such as LinkedIn, Twitter and others.
• Strong project management skills.
• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced, often pressured environment and see a project through to completion.
• Ability to be an influential communications consultant within the organization.
• Ability to work effectively in a team.
• Capable of maintaining confidentiality, with a high level of accuracy regarding information.
• Proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical.

EDUCATION REQUIREMENTS

• Administration & Management, Marketing & Comms Master Degree
• Valuable Professional Certification (MBA)
• English : advanced
• Microsoft Office (Excel, Access and PowerPoint) : advanced

Location: Rome