Go-to-Market Specialist

Shopfully; Italia; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading e-commerce platform is seeking a Go-to-Market Specialist in Italy to develop localized strategies that enhance brand positioning across diverse markets. This role involves coordinating product launches, conducting market research, and supporting the sales team. Candidates should have experience in strategic marketing within international contexts and possess excellent communication skills. The position offers a flexible hybrid work model with opportunities for professional growth in a dynamic environment.

Servizi

Opportunity for growth in a multinational company

Vibrant and inclusive work environment

Flexibility and autonomy in work

Access to learning opportunities

Modern offices with snacks and coffee

Team events and celebrations

Necessary equipment for effective work

Competenze

• Experience in a similar role at an international tech company or media agency.
• Ability to implement marketing initiatives that achieve measurable results.
• Excellent communication skills with diverse stakeholders.

Mansioni

• Develop and execute a local go-to-market strategy strong on brand positioning.
• Coordinate the launch of new products and services in targeted markets.
• Conduct detailed market research to translate into strategic recommendations.
• Develop compelling storytelling strategies to engage local markets.
• Support the sales team with product training and presentations.

Conoscenze

Results-oriented

Brand Strategy and Positioning

Communication and Team Skills

Fluent in English

Descrizione del lavoro

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

Ready to spark your growth with us? 🚀

We are looking for a strategic and creative Go-to-Market Specialist with a marketing background and a passion for market strategies.

Responsibilities

• Local Brand Adaptation: Develop and execute a tailored go‑to‑market local strategy that addresses both global and local market needs, strengthening brand positioning across different markets, such as CEE, Netherlands, Czech Republic and Slovakia.
• Product Portfolio Management & Market Launches: Coordinate the local launch of new products and services, focusing on targeted positioning in relevant verticals and markets, working closely with the global product marketing team, sales team and product team to ensure market requirements and KPIs are accurately implemented.
• Market Research and Market Needs: Conduct detailed market research to identify trends that address the needs of local target audiences, translating this information into strategic recommendations for product development and communication.
• Storytelling and Communication: Develop compelling storytelling strategies and positioning approaches that integrate global corporate storytelling while also addressing the specific needs and desires of local markets.
• Sales Enablement & Support for the Sales Team: Support the sales team by preparing and providing product training and participating in the preparation of presentations to strategic customers.
• Collaboration and Stakeholder Management: Work closely with internal teams (e.g., product, communications, sales) and coordinate your strategies and initiatives with external stakeholders to drive market launches and brand growth.

Qualifications

• Have experience in a similar role (preferably from an international tech company or media agency) with solid expertise in developing and executing go‑to‑market strategies.
• Results‑oriented: Focused on KPIs and performance tracking, with the ability to implement marketing initiatives that achieve measurable results.
• Brand Strategy and Positioning: Experience adapting global brand strategies and storytelling to local markets, able to develop compelling brand messaging.
• Communication and Team Skills: Excellent communication skills, excel at working with various internal and external stakeholders to drive projects forward.
• Languages: Fluent in English – written and spoken.

👉 At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

Previous experience managing at least one of these markets (CEE, Netherlands, Czech Republic, and Slovakia) will be considered a plus.

While we have an office in Milan, you can benefit from our flexible hybrid model, empowering you to work where you're most effective.

Benefits

• 🌎 An opportunity to thrive in a rapidly scaling multinational company
• 🕶️ A vibrant, informal, and inclusive work environment
• 🧠 We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work
• 📚 Access to learning opportunities and regular feedback sessions
• 🍓 Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups
• 🎉 Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks
• 💻 We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are
• 🧰 Benefit from additional country‑specific advantages based on local contracts and practices

Company Values

• Progress Over Perfection: We move forward. Always. In a fast‑moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.
• Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.
• Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.
• Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.

This role requires close and steady collaboration with the Flipp team based in Canada. As such, the position requires working EST hours. Initially, there will be a 5‑hour overlap between 9 AM and 5 PM EST for the first 3 months. After onboarding, the expectation is a minimum of 9 AM to 12 PM EST overlap. Does this schedule work for you?