Experiential General Manager

Cornerstone Global Partners (CGP Group); Ravenna; Ibrido; EUR 125.000 - 150.000; Tempo pieno

Descrizione del lavoro

A leading global partner in the automotive sector is seeking an Experiential General Manager to lead operations in Italy. This role involves overseeing all experiential activities, developing strategies to enhance brand awareness, and collaborating with cross-functional teams. The ideal candidate has significant experience in general management and expertise in experiential marketing. Fluency in Italian and English is required, and flexibility to travel is essential.

Competenze

• Significant experience in general management within the automotive or consumer-focused industries.
• Proven expertise in experiential marketing and brand activation.
• Fluent in Italian and English.

Mansioni

• Lead and oversee all experiential activities across Italy.
• Develop and implement innovative strategies for market presence.
• Collaborate with sales, marketing, and operations teams.

Conoscenze

General management

Experiential marketing

Customer experience

Leadership

Project management

Descrizione del lavoro

Overview

Job Title: Experiential General Manager – Italy

Location: Italy (can be remote / hybrid)

About the Role

We are seeking a dynamic and visionary Experiential General Manager to lead operations during a major new strategic partnership with a leading global automotive OEM. This role is pivotal in driving brand experience, operational excellence, and customer engagement as we expand our presence in the Italian automotive market.

Key Responsibilities

• Lead and oversee all experiential activities across Italy, ensuring a seamless customer journey and exceptional brand engagement.
• Develop and implement innovative strategies to strengthen market presence, enhance brand awareness, and build customer loyalty.
• Define and uphold dealership and retail experience standards that reflect the highest levels of quality and service.
• Collaborate with cross-functional teams including sales, marketing, aftersales, and operations to deliver consistent and impactful customer experiences.
• Monitor and analyse market trends, customer insights, and competitor activity to continuously refine experiential strategies.
• Design and implement training programs to ensure teams deliver service excellence and embody brand values.
• Manage budgets, operational KPIs, and provide performance reporting to senior leadership.

Qualifications & Requirements

• Significant experience in general management within the automotive, retail, or consumer-focused industries, ideally in environments undergoing growth or transformation.
• Proven expertise in experiential marketing, customer experience, or brand activation.
• Strong understanding of the automotive industry, with experience in international brand partnerships or large-scale business development preferred.
• Exceptional leadership and people management skills with a collaborative and inspiring approach.
• Strategic thinker with hands-on execution capabilities.
• Strong project management skills, able to juggle multiple priorities in a fast-paced setting.
• Fluent in Italian and English (both written and spoken).
• Flexibility to travel across Italy and internationally as required.